Job Description

Job Title: ABM/ Brand Manager - Makeup
Reports To: Category Head - Makeup
Experience Required: 4-6 years (preferably in BPC/FMCG with creative + analytical exposure)
About the Role:
We are looking for a Brand Manager to lead the strategy, growth, and day-to-day management of a portfolio of makeup products. This role is a unique blend of commercial ownership, content-first marketing, and product development--ideal for someone who is as comfortable analyzing a P&L as they are crafting a strong brand story. If you're a left- and right-brain thinker with a passion for beauty, this is your seat at the table.
Key Responsibilities: * P&L Management & Business Strategy - Own the full P&L for assigned product(s) or sub-category. - Track growth, margins, pricing, and forecast accuracy. - Work closely with finance, demand planning, and supply chain to deliver business goals.

• Marketing & Content - Lead content marketing strategy and execution across digital channels (social, influencer, brand films, etc.). - Develop a distinctive brand voice, unlock new content levers, and work with in-house and external creative teams. - Partner with media, performance, and growth teams to amplify content effectiveness.
• Product Development & Quality - Lead development of new products from concept to launch. - Ensure product quality benchmarks are met in collaboration with R&D and packaging teams. - Monitor market trends and consumer feedback to inform the innovation pipeline.

What You'll Bring
? Strong business acumen with demonstrated experience managing a product/category P&L.
? Deep understanding of content marketing, digital storytelling, and consumer engagement.
? Creative thinker with the ability to translate insights into brand-building ideas.
? Analytical mindset--comfortable with data, forecasting, and performance metrics.
? Prior experience in makeup or beauty is a strong plus.
? Excellent project management and stakeholder coordination skills.
You'll Thrive Here If You
? Live and breathe brands and beauty trends.
? Enjoy building and growing high-potential products from scratch.
? Have a sharp eye for both detail and the big picture.
? Are collaborative, curious, and take ownership naturally.

Skills Required