Job Description

About LenDenClub
LenDenClub is India\'s largest Peer-to-Peer (P2P) Lending platform, owned and operated by Innofin Solutions Pvt. Ltd., an RBI-registered (NBFC-P2P). It provides an alternate investment opportunity to investors or lenders looking for high returns by connecting them with creditworthy borrowers looking for short-term loans. LenDenClub has become a go-to platform to earn returns of up to 12% p.a. with an active user base of over 9.5 million and loan disbursal of over \xe2\x82\xb912,500 crores. With ace cricketer Hardik Pandya as the brand ambassador, the platform is raising awareness about P2P lending amongst the larger population of the country.


Why work at LenDenClub
At LenDenClub, we take pride in being the first Peer-to-Peer lending platform to offer ESOP liquidity, and this achievement has allowed us to set a new benchmark. The progressive approach towards employee benefits has been acknowledged and appreciated and as a result, LenDenClub has been certified as a \'Great Place to Work\' successively since two years by the Great Place to Work Institute, Inc. As a LenDenite, you are a part of an enthusiastic and passionate group of individuals who own and love what they do. At LenDenClub, we believe in creating leaders, and you get to work with complete freedom to chase your ultimate career goal without any inhibitions. We remain committed to continuing our journey of innovation and fostering a positive work environment for our team.


Responsibilities:

• 
  Brand Strategy Development: Develop and execute comprehensive brand strategies aligned with the LenDenClub\xe2\x80\x99s vision and objectives. Collaborate with Business teams to ensure brand consistency across all channels.
• Team Management: Lead and mentor a team of talented brand and marketing professionals, fostering a collaborative and innovative work environment. Provide guidance, feedback, and support to maximize team performance.
• Campaign Planning and Execution: Conceptualize, plan, and oversee the implementation of large-scale marketing campaigns across various platforms, including digital, social media, print, events, and other relevant channels.
• Brand Identity and Guidelines: Maintain and enhance the brand identity by defining and adhering to brand guidelines. Ensure that all marketing collateral and communication materials align with the brand vision and values.
• Market Research and Analysis: Stay abreast of industry trends, customer preferences, and competitor activities to identify opportunities and potential challenges. Utilize data-driven insights to optimize brand positioning and messaging.
• Partnerships and Collaborations: Identify and nurture strategic partnerships and collaborations that can elevate the brand\'s visibility and reach.
• Brand Performance Tracking: Develop and implement KPIs to measure the effectiveness of brand initiatives and campaigns. Analyze and present regular performance reports to the management team.
• Public Relations and Media Management: Oversee public relations activities, including media relations, press releases, and media opportunities, to enhance brand exposure and reputation.

Requirements:


Education: Bachelor\'s degree in Marketing, Business Administration, Communications, or a related field. An MBA or equivalent advanced degree is a plus.


Experience: Minimum of 5-8 years of experience in brand management, with a proven track record of successfully managing teams and executing large-scale marketing Campaigns.


Fintech Industry Knowledge: A strong understanding of the fintech industry, its products, services, and target audience. Prior experience in the fintech or financial services sector is highly desirable.


Creative Vision: A visionary thinker with a strong ability to create innovative and compelling brand concepts and campaigns.


Data-Driven Mindset: Proficiency in data analysis and an ability to make data-driven decisions to optimize brand strategies and campaigns.


Leadership Skills: Excellent leadership and team management skills, with the ability to inspire and motivate a diverse team of professionals.


Communication Skills: Exceptional verbal and written communication skills, with a talent for storytelling and crafting persuasive brand narratives.


Adaptability: Comfortable working in a fast-paced startup environment, with the ability to adapt to evolving priorities and challenges.