Job Description

Mumbai, Maharashtra, India








Department
Brand & Marcom_Digital, Mass Media & Consumer Insights
Job posted on
Oct 08, 2025
Employment type
STAFF

Job Purpose:

To strategically enhance and sustain the fan category performance by delivering innovative marketing strategies, analyzing, and adapting to market trends, understanding consumer behavior, and continuously benchmarking against industry competitors. The Brand Manager is responsible for translating insights into actionable strategies that propel brand growth, foster customer engagement, and ensure that the brand's value proposition is clearly communicated and understood in the marketplace.

Responsibilities:

Marketing strategy formulation and implementation

Develop the marketing strategies for the product category Develop and implement a comprehensive strategic brand plan that aligns with the company's objectives. Own and execute the marketing budget and ensure the desired ROI Coordinate with product management to ensure alignment of the product portfolio with the brand strategy. Plan and oversee market research initiatives to guide new product development and innovation.

Brand Management

Set and achieve revenue targets for product lines.

Develop strategies to enhance the premiumization of product sales.

Expand market share through strategic initiatives. Enhance brand visibility and improve TOM awareness.

Manage and measure the impact of digital campaigns on brand perception.

Conceptualize and manage below-the-line (BTL) advertising efforts including in-store collateral and POSM deployment across retail counters.

Direct the strategy and execution of digital video content campaigns to elevate brand presence and engagement.

Assess post-campaign performance to ensure continuous improvement in brand communication.

Oversee the launch of new and innovative product lines, including the development of core propositions for ranges.

Collaborate with sales, product development, and other departments to ensure brand strategies are effectively implemented.

Consumer & competition insights

Conduct ongoing analysis of competitors' products, sales, marketing strategies, and market presence. Evaluate competitors' pricing strategies, promotional offers, and distribution methods. Use customer feedback, reviews, and satisfaction surveys to compare brand image and reputation. Identify areas where the brand can differentiate and excel beyond competitors. Translate findings into strategic initiatives that leverage strengths, address weaknesses, exploit opportunities, and mitigate threats.

Requirements, Skills & Competencies

Educational Qualification

Graduate (preferably B.E.) and MBA

Experience

8-10 years of experience with relevant experience in Category Marketing/ Product marketing with a deeper understanding of customers in this category Liaison with creative agencies, and vendors for ATL / BTL development. Ability to develop market insights into actionable points

Functional skills

Brand building Business acumen Digital orientation Marketing communication Budget Management * Market research