Develop and implement comprehensive brand strategies that align with the company's overall business objectives.
Define and maintain a strong brand identity and positioning.
Oversee brand messaging and ensure consistency across all marketing channels.
Plan, execute, and evaluate marketing campaigns, including digital, social media, print, and outdoor advertising.
Develop creative and engaging content to attract and retain customers.
Track and analyze campaign performance to measure ROI and optimize future strategies.
Conduct market research to identify trends, consumer preferences, and competitive insights.
Analyze market data to inform strategic decision-making.
Manage and optimize the company's digital marketing efforts, including SEO, SEM, email marketing, and social media.
Build and maintain a strong online presence through effective content marketing.
Develop and manage the marketing budget.
Monitor expenses and ensure efficient allocation of resources.
Qualifications and Experience
:
Bachelor's degree in Marketing, Business Administration, or a related field.
5+ years of experience in brand marketing, preferably in the textile industry.
Strong understanding of the textile market, consumer trends, and industry regulations.
Proven track record of developing and executing successful marketing campaigns.
Excellent communication, interpersonal, and presentation skills.
Proficiency in digital marketing tools and analytics.
Creative thinking and problem-solving abilities.
Strong leadership and team management skills.
Interested candidate to share resume at the earliest.
Regards,
Lily D
Job Type: Full-time
Pay: ₹60,000.00 - ₹80,000.00 per month
Benefits:
Health insurance
Paid time off
Work Location: In person
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