Job Description

Mission:

Incubate, launch, and scale new brands end-to-end--owning strategy, identity, go-to-market, and the growth engine to profitable traction.

What you'll own

Opportunity & strategy:

Customer research, category/competitor scans, TAM/SAM sizing, positioning, and brand architecture.

Naming & identity:

Name development (with legal checks), voice/tone, messaging pillars, visual identity, and brand guidelines.

Go-to-market:

Channel strategy (D2C, marketplaces, retail/wholesale, B2B), pricing/pack, launch plans, and calendar.

Digital foundation:

Landing/site build with design/dev partners (Figma ? Webflow/Shopify), tracking, SEO basics, and analytics.

Campaigns & content:

Brief and produce creative across paid/owned/earned; oversee social, email/CRM, influencers, PR, and creator UGC.

Growth & experimentation:

Funnel setup (A/B tests, CRO), paid media structure, CAC/LTV discipline, referral/loyalty, and retention programs.

Partnerships & distribution:

Coordinate marketplace brand stores, retail toolkits, co-marketing, affiliates.

Measurement & insight loop:

Build dashboards, run post-mortems, turn learning into the next test/iteration.

Budget & vendors:

Scope budgets, brief agencies/freelancers, manage timelines and quality.

Brand governance:

Ensure consistency across all touchpoints and brand extensions.

Portfolio scale (if multiple brands):

Guardrails to avoid cannibalization; playbooks to replicate wins across launches.
What you'll bring

5-8+ years building and growing brands (agency or in-house) with

ground-up launches

in your portfolio. Sharp

positioning & messaging

skills; excellent writing.

Design literacy

(comfortable in Figma) and strong creative judgment.

Growth fluency:

understands media mix, CAC/LTV math, and experimentation frameworks. Proven project/program management; cross-functional leadership and vendor management. Data-savvy: GA4/Looker (or similar); comfort turning insight into action.
Nice to have

Ecommerce (Shopify/Webflow) and marketplace experience; packaging development. Influencer/creator programs and PR; retail/channel rollouts. SQL basics; tools like Amplitude, Mixpanel, or Looker Studio. Experience launching in multiple geographies or categories.
How we'll measure success (KPIs)

Awareness & consideration (survey/proxy), branded search, share of voice. Traffic, CVR, AOV,

CAC vs. LTV/Payback

, retention/repurchase rate. Efficient paid media (ROAS/TACOS) and profitable contribution margins. Community/social growth and engagement quality. On-time, on-budget launches with clear learning velocity.
Tools you'll use

Figma; Webflow/Shopify/WordPress; GA4, Looker/Amplitude; Meta/Google/TikTok/YouTube Ads; Klaviyo/WebEngage/MoEngage; Asana/Notion/Jira; Adobe/Canva.

Job Types: Full-time, Permanent

Pay: ₹496,785.20 - ₹1,937,426.61 per year

Benefits:

* Food provided