Job Description

:

We are seeking a dynamic and creative

Brand Manager

to lead and manage brand strategy, marketing initiatives, and product positioning for our diverse portfolio. The role requires strong business acumen, consumer insights, and innovative thinking to drive growth and brand visibility.

Key Responsibilities:

Develop and implement brand strategies to strengthen market presence across categories. Plan and execute BTL & Digital marketing campaigns to build brand awareness and engagement. Conduct market research, competitor analysis, and consumer insights to identify growth opportunities. Coordinate with sales, R&D, and design teams for product launches and brand communication. Monitor brand performance and prepare MIS/reports for management review. Manage budgets, media plans, and agency/vendor relationships.

Requirements:

4-8 years of experience in

FMCG brand management

. Strong understanding of consumer behavior and market dynamics. Excellent communication, analytical, and project management skills. Experience in managing multi-category brands preferred.
Job Type: Full-time

Pay: ₹500,000.00 - ₹800,000.00 per year

Work Location: In person