We are a fast-growing EdTech startup empowering the next generation of tech professionals with hands-on training in
Web Development, Full Stack Development, Front-end, Back-end, Data Analytics, Data Science, and AI/ML
.
We've trained over
1,000+ students
from diverse backgrounds with a
95% placement success rate
. Our network includes
25+ partner startups and tech companies
. Expert trainers have reviewed over
1,00,000 lines of code
, and learners have worked on
25+ real-world projects
to build strong portfolios.
At
Techpaathshala
, we focus on practical learning that leads to real career growth
Role Overview:
We're seeking a dynamic and creative
Brand Manager
with a strong background in branding, marketing communication, and digital presence. This person will play a key role in shaping and managing the brand identity of Techpaathshala, ensuring consistent messaging and impactful visibility across channels.
Key Responsibilities:
Develop and execute comprehensive brand strategies aligned with company goals
Ensure consistency in brand messaging, tone, and visual identity across all platforms
Work closely with the social media, design, and marketing teams to drive brand campaigns
Plan and manage brand events, collaborations, and PR activities
Analyze market trends, competitors, and audience insights to strengthen brand positioning
Oversee content strategy for digital campaigns, website, and promotional materials
Maintain and enhance brand image through both online and offline presence
Coordinate with internal teams and external partners/vendors for brand initiatives
Requirements:
Bachelor's degree in Marketing, Communications, or related field
Minimum 3 years of experience in brand management or a similar role
Proven experience in handling branding campaigns and digital presence
Strong understanding of brand strategy, design, and storytelling
Excellent communication, leadership, and project management skills
Demonstrated hands-on experience with digital tools and analytics platforms, along with a strong understanding of emerging social media trends
Why Join Us
Work in a mission-driven, fast-growing EdTech startup
Creative freedom to shape brand identity and campaigns
Young and passionate team culture
Opportunities for growth and leadership
To Apply:
Send your updated resume and portfolio (if any) to
meena.konar@techpaathshala.com
Contact: +91
80970 95041
Job Type: Full-time
Pay: ₹35,000.00 - ₹40,000.00 per month
Work Location: In person
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