Job Description

Business: Piramal Consumer Healthcare
Department: Marketing
Location: Kurla
Travel: Medium

Job Overview

The individual in this role is responsible for developing and implementing marketing plans to address brand requirements, leading and generating consumer/shopper insights, managing the communication strategy, monitoring the key brand parameters to ensure better planning and driving digital campaigns/activations for the brand and driving omni-channel business for the brand.

Key Stakeholders: Internal

Sales team, Analytics team, Consumer Insights, Media and PR team, R&D and Innovation team

Key Stakeholders: External

Creative and Media agencies, Trade Activation agencies, Market research agencies, Customers (Trade and shopper)

Reporting Structure

Will report to - Chief Manager- Marketing

Experience

o Strong understanding of brand building on E-commerce (Marketplaces and Quick Commerce) and key in-platform/ performance marketing levers

Competencies

o Well versed in the digital ecosystem with hands on experience in executing digital first campaigns - influencer marketing, performance content and performance marketing
o Experience in beauty and personal category on digital and Ecommerce ecosystems
o Analytical skills versed in analyzing Pi, 1DS data or equivalent data sources
o Strong Communication and presentation skills