Job Description

IMMEDIATE JOINERS PREFERRED

The Brand Manager will be responsible for developing and executing marketing strategies to enhance brand positioning, drive sales, and ensure consistent brand messaging across ODYSSIA's footwear and backpack categories, including various sub-brands. The role involves product development collaboration, market research, Agency and media team coordination, campaign execution, and retail strategy alignment to strengthen ODYSSIA's market presence.

Key Responsibilities

1?. Brand Strategy & Market Positioning

Develop brand strategies for footwear and backpack categories aligned with Odyssia's vision Create distinct market positioning for each sub-brand Conduct competitor research to refine brand identity, pricing strategies & promotions Strengthen brand recall and customer engagement across touchpoints

2?. Product & Market Development

Work closely with Product Development & Design teams to ensure product-market fit Identify consumer trends, innovation opportunities & seasonal requirements Plan packaging, branding updates & launch communication for product lines

3?. Creative Development & Brand Communication

Lead creation of brand-aligned visuals: creative posters, marketing ads, videos, reels, catalogs, displays, etc. Oversee consistent brand storytelling in all consumer communications Review and approve content to maintain brand guidelines

4?. Marketing Campaign Management

Plan and execute 360 campaigns (Digital + Retail + Offline) Manage influencers, PR & promotional initiatives Execute launches, seasonal activations, and outreach programs

5?. Digital Marketing & Online Presence

Manage official presence on

Facebook, Instagram, LinkedIn, YouTube, Telegram, Website & Google Business

Ensure strong community engagement and follower growth Monitor digital analytics, SEO effectiveness & conversion performance

6?. Sales & Retail Support

Collaborate with Sales & Distributors to align campaigns with demand Develop merchandising guidelines for retail outlets & dealer networks Plan & execute in-store branding + trade marketing activities to increase footfall & sales

7?. Brand Performance Tracking & Budget Control

Track key brand performance metrics & campaign ROI Manage marketing budget effectively to maximize results Conduct post-campaign reviews & present insights and recommendations to GM

8?. Cross-Functional & Agency Collaboration

Coordinate with internal teams (Product, Sales, Supply Chain, HR) for seamless brand execution Liaise with agencies, media partners & vendors for campaigns and media activities Ensure all communications comply with legal and branding standards

9?. Internal Design Team Leadership

Oversee work of graphic & digital teams, ensuring timely delivery Provide strong creative briefs & ensure high-quality brand asset output Coach team to elevate design standards and innovation

10. Trend & Consumer Insight Identification

Continuously monitor fashion & retail industry trends Stay ahead in visual language, branding style & consumer expectations Recommend forward-thinking brand initiatives to maintain relevance

Qualifications & Skills

Master's Degree in Marketing, Business, Fashion Management, or equivalent 5-8 years of experience in branding (Footwear preferred) Strong knowledge of ATL + BTL + Digital branding Analytical mindset with ability to convert data into brand actions Strong storytelling, leadership & team management capabilities Experience in budget handling and ROI-driven decision-making

Preferred Attributes

Passion for footwear & accessories industry Experience handling multiple brands under one umbrella Quick adaptability to market shifts and innovations Creative, energetic & consumer-focused personality
Job Types: Full-time, Permanent

Pay: ₹45,000.00 - ₹55,000.00 per month

Benefits:

Cell phone reimbursement Food provided Health insurance
Experience:

Branding: 5 years (Required)
Work Location: In person