Asian Media Group is a leading UK-based media publishing house specializing in B2B magazines, newspapers, and corporate events. We are looking for a Strategic Brand Manager to strengthen our brand presence, drive business growth, and manage brand strategies across multiple channels.
Responsible for brand positioning, cross-channel campaigns and creative coordination that resonates with UK audiences while maintaining Indian market relevance.
Key responsibilities
Lead brand vision and positioning to strengthen AMG's market leadership in the UK, US, and diaspora markets.
Develop and implement strategic brand road maps aligned with business objectives.
Oversee brand guidelines, ensuring consistent messaging across all touchpoints.
Direct high-impact campaigns for print, events, and digital that drive awareness, engagement, and revenue.
Analyze market trends, audience insights, and competitor strategies to inform brand direction.
Collaborate with senior leadership to integrate brand strategy into sales, editorial, and event planning.
Act as a brand ambassador in high-level client and industry interactions.
Qualifications & Skills:
5-8 years in brand marketing / communications, preferably within media, publishing or events.
Demonstrable experience launching or running cross-border / cross-market brand initiatives (India + UK preferred).
Strong creative judgement and ability to turn editorial/brand stories into campaigns for different channels.
Project management skills -- capable of managing multiple campaigns and event branding simultaneously.
Comfortable producing succinct creative briefs and reviewing creative deliverables (print & digital).
Basic analytics literacy -- able to interpret reach, brand lift and campaign metrics.
Comfortable working UK shift and liaising with UK marketing/creative teams.
Job Type: Full-time
Pay: ₹50,000.00 - ₹65,000.00 per month
Benefits:
Paid sick time
Paid time off
Work Location: In person
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