Job Description

About the Role:

We're seeking a passionate and dynamic

Brand Manager

to join our growing team in Calicut. If you have 3-4 years of experience in brand management and a proven track record of building and nurturing brands, we want to hear from you! You'll be instrumental in shaping

Make Your Own Perfume MYOP

's identity, driving marketing initiatives, and ensuring a consistent and compelling presence in the market. This is an exciting opportunity to make a significant impact and contribute to our continued success in the personal fragrance industry.

Key Responsibilities:

Brand Strategy & Development:

Assist in developing and executing comprehensive brand strategies for

MYOP Make Your Own Perfume

that align with business objectives. Conduct market research to understand consumer insights, market trends within the fragrance/beauty industry, and competitive landscapes.

Marketing Campaign Management:

Support the planning, execution, and optimization of integrated marketing campaigns across various channels (digital, social media, traditional media, events, etc.) specifically tailored for the

MYOP Make Your Own Perfume

brand.

Content & Messaging:

Collaborate on creating compelling brand messaging and content that resonates with our target audience for

MYOP Make Your Own Perfume

and maintains brand consistency across all touchpoints.

Performance Monitoring:

Track and analyze

MYOP Make Your Own Perfume

's brand performance using key metrics, providing regular reports and actionable insights to improve strategies.

Cross-Functional Collaboration:

Work closely with sales, product development (e.g., new fragrance components, packaging), creative teams, and external agencies to ensure cohesive brand communication and execution for

MYOP Make Your Own Perfume

.

Budget Management:

Assist in managing marketing budgets effectively and efficiently for

MYOP Make Your Own Perfume

initiatives.

Market Analysis:

Keep a pulse on industry trends in the fragrance and beauty sector, competitor activities, and consumer preferences to identify new opportunities for

MYOP Make Your Own Perfume

's growth.

Requirements

Bachelor's degree in Marketing, Business Administration, or a related field.

3-4 years of proven experience in brand management

, marketing, or a similar role, preferably in the D2C

beauty, cosmetics, or personal care industry

. Strong understanding of brand principles, consumer behavior, and marketing strategies. Experience with digital marketing channels (social media, SEO/SEM basics, content marketing). Excellent communication, interpersonal, and presentation skills. Analytical mindset with the ability to interpret data and draw actionable conclusions. Creative thinking and problem-solving abilities, particularly in a consumer-facing brand context. Ability to work independently and as part of a collaborative team. Proficiency in English; knowledge of Malayalam is a plus.

Benefits

ESI


PF


Health Insurance