Job Description

Job Requirements

Job Title: Brand Manager


Company Name: Titan


Job Type: RP (Regular/Permanent)


Job Category: Jewellery-SMR (Jewellery-Strategic Marketing and Retail)


Department: Marketing-Tanishq


Location: Bengaluru, Karnataka, India



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We are seeking a highly skilled and experienced Brand Manager to join our team at Titan, a leading jewellery brand in India. As a Brand Manager, you will be responsible for developing and executing strategic marketing plans for our Tanishq brand, with a focus on driving sales and increasing brand awareness.



Key Responsibilities:

Develop and implement marketing strategies to promote the Tanishq brand and its products Conduct market research and analysis to identify consumer trends and preferences Collaborate with cross-functional teams to develop and launch new products and campaigns Manage the brand's budget and ensure efficient use of resources Monitor and analyze sales data to track the success of marketing initiatives Plan and execute promotional events and partnerships to increase brand visibility Develop and maintain relationships with key stakeholders, including vendors and media partners Stay updated on industry trends and competitor activities to identify potential opportunities and threats Train and mentor junior marketing team members to ensure consistent brand messaging and quality of work


Requirements:

Bachelor's degree in Marketing, Business Administration, or a related field Minimum of 5 years of experience in brand management, preferably in the jewellery or luxury goods industry Proven track record of developing and executing successful marketing campaigns Strong analytical and strategic thinking skills Excellent communication and interpersonal skills Ability to work in a fast-paced and dynamic environment Proficiency in MS Office and marketing software/tools Willingness to travel as needed


If you are a creative and results-driven individual with a passion for jewellery and marketing, we would love to hear from you. Join our team at Titan and be a part of shaping the future of the Tanishq brand.

Work Experience

External Interfaces Internal Interfaces

Customers Advertising agencies Brand Ambassadors

o Partners o Merchandising team o Retail team o Sales team o Design team o Visual merchandising team o Marketing services team o Ecommerce Team o BTL Team o Encircle team


Job Requirements


Education o MBA from a premiere college


Relevant Experience o 6-8 years of marketing or retail experience


Behavioural Skills o Thinks big o Business savvy o Entrepreneurial drive o Nurture relationship o Influence for impact o Ability to lead diverse team o Accountability o Believes in people o Curious o Is passionate about categories and products


Knowledge o Category knowledge will be an added advantage o Brand and communications knowledge o Latest trends in marketing and communications o Aptitude for numbers and data


Process Contributions


Process Contribution Process Outcome Performance Measure


Marketing : Brand Management : Market research & Operating Plan


1. Own and push the studded agenda with the category and retail team


2. Develop a robust Consumer / Category / Competition understanding


to craft a differentiated proposition for Tanishq across diversified


consumer segments Inputs for short to mid-term strategy Adherence to timelines Adherence to guidelines OTIF implementation of the marketing plans


3. Work closely with the agencies on the business plan for the year to co-develop the marketing plans for the category aligned to the business goals 4. Execute the plans for the year along with the agencies and find innovative ways to deliver on the brand task 5. Implement the marketing calendar with rigour and finesse on the approved budget Marketing plan and calendar execution


Marketing : Brand Management : Brand Planning & Execution


1. Create the branding brief for each campaign developed by the team


and execute with a network of partners (Creative, Digital, PR, CRM,


Media, Research, Retail, VM and BTL teams internally and agencies


externally) on the brand plan based on the annual operating


calendar


2. Develop deep market understanding, customer motivations and


category truths for different markets to develop campaigns for each


market (Winning in many Indias)


3. Create specific brand campaigns to take the brand narrative forward Marketing brief Plan for the campaign Achievement on business goals Adherence to budget Adherence to guidelines


Marketing : Brand Management : Performance Monitoring


1. Monitor the performance of the branding initiatives / campaigns


regularly and recommend necessary course corrections if mandated


2. Review the evaluation of the vendors / agencies basis their


performance and recommend appropriate actions Performance evaluation of initiatives and vendors Course correction Performance against the statement of work Achievement of targets


Marketing : Agency/Vendor management


1. Periodically evaluate the agencies/vendors on the performance


against the agreed statement of work


2. Work with the agencies and co-ordinate on overall campaign and


creative Vendor performance management & action planning Adherence to guidelines and timelines Performance of vendors vis a vis the agreed SOW Achievement of targets