Develop and implement brand strategies aligned with company goals.
Define brand positioning, messaging, and tone of voice.
Conduct market and competitor analysis to identify opportunities.
Marketing Campaigns:
Plan and execute multi-channel marketing campaigns (digital, print, TV, events, etc.).
Collaborate with creative, digital, and media teams to produce compelling content.
Monitor performance metrics and optimize campaigns based on insights.
Product Launches:
Lead brand initiatives for new product development and launches.
Coordinate cross-functional teams (sales, product, operations) to ensure launch success.
Brand Governance:
Ensure consistency in brand communication and visual identity across all touchpoints.
Maintain brand guidelines and train internal teams and partners as needed.
Consumer Insights:
Conduct and analyze market research and customer feedback.
Translate insights into actionable strategies to improve brand perception and loyalty.
Budget Management:
Manage brand budgets and ensure cost-effective use of resources.
Track ROI of brand campaigns and initiatives.
Job Type: Full-time
Pay: ?500,000.00 - ?600,000.00 per year
Benefits:
Health insurance
Provident Fund
Work Location: In person
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