Job Description

:

About the Role

We are seeking a dynamic

Brand Manager

with deep experience in managing brands within the

Agriculture, OPE (Outdoor Power Equipment), Farm Machinery, or Tools

sector. This role requires someone who understands farmer behaviour, dealer dynamics, channel marketing, and product positioning in a fast-paced industry.

The ideal candidate will have strong experience in

brand building

,

product storytelling

,

dealer engagement

, and

campaign execution

for agricultural or industrial machines.

Key Responsibilities: Brand Strategy & Positioning

Develop and strengthen brand identity for our agricultural machinery and tools portfolio. Position products effectively for farmers, distributors, and OEM partners. Build brand playbooks, guidelines, and communication narratives tailored to the agriculture ecosystem.

Campaigns & Communication

Lead integrated campaigns across digital, dealer networks, rural marketing, exhibitions, and field demos. Oversee product launch plans for new machines (tillers, implements, harvesters, power tools, etc.). Manage agency partners for creatives, videos, brochures, and rural activation programs.

Dealer & Channel Marketing

Support distributors with marketing assets, market-specific campaigns, and POS materials. Develop retail visibility programs for dealer outlets and service points. Strengthen brand presence at agri expos, demonstration events, and farmer gatherings.

Market Research & Insights

Track competitor brands (OPE, tillers, tractors, attachments, etc.) and update leadership with insights. Understand farmer pain points, seasonal cycles, and regional buying behaviour. Collaborate with product teams to align branding with performance USPs.

Team Management

Lead and mentor a marketing team handling digital, design, and on-ground activation. Ensure smooth coordination with Sales, Product, and After-Sales teams for unified brand messaging.

Performance & Reporting

Monitor brand KPIs: awareness, recall, dealer satisfaction, and campaign ROI. Manage marketing budgets efficiently with strong accountability.

Qualifications & Skills

7-10 years of brand management experience in

Agriculture Machinery, Power Equipment, Tools, OEM, or Industrial Machinery

. Proven success in running rural marketing campaigns and product launch strategies. Strong understanding of dealer networks, farm cycles, and machinery ecosystem. Leadership experience managing teams in fast-paced environments. Excellent communication, storytelling, and stakeholder management. Ability to work independently with high ownership.
Job Type: Full-time

Pay: From ?700,000.00 per year

Benefits:

Health insurance Provident Fund
Application Question(s):

What is your Current CTC? What is your Expected CTC? It will be an on-site role 5 days a week, Gurgaon Location, Only apply if you are able to commute to the job location. What is your Notice Period? What are the industries where you've worked before? What team sizes have you handled so far? How many years of experience do you have as a brand manager?
Work Location: In person