to lead and manage our product line, ensuring consistent brand growth, positioning, and profitability. The ideal candidate will have strong expertise in
brand strategy, marketing campaigns, and product line management
with a proven track record of driving business results.
Key Responsibilities:
Develop and execute brand strategies to build market presence and achieve business goals.
Manage and grow the assigned
product line
, ensuring alignment with overall company objectives.
Conduct
market research, competitor analysis, and consumer insights
to drive brand positioning and product innovation.
Plan and oversee
marketing campaigns, promotions, and product launches
across offline & online channels.
Collaborate with cross-functional teams including
sales, product development, and digital marketing
to ensure brand consistency.
Monitor brand performance, track ROI, and provide actionable insights to improve strategies.
Ensure alignment of all brand communication with company values and vision.
Build and manage relationships with external agencies, vendors, and partners.
Key Requirements:
MBA in Marketing
from a recognized institute (mandatory).
Minimum
5 years of experience
as a Brand Manager or in a similar marketing role.
Proven experience in
managing product lines/portfolios
.
Strong understanding of
consumer behavior, market trends, and brand positioning
.
Excellent skills in
strategic planning, communication, and leadership
.
Hands-on experience with
digital marketing, market research, and campaign management
.
Ability to work in a fast-paced environment with strong problem-solving skills.
What We Offer:
Competitive salary and performance-based incentives.
Opportunity to work with a growing and innovative company.
Professional growth and career development opportunities.
Dynamic and collaborative work culture.
Job Types: Full-time, Permanent
Pay: ?1,850,000.00 - ?2,250,000.00 per year
Benefits:
Health insurance
Provident Fund
Work Location: In person
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