Job Description

Job Purpose and Impact

An exciting opportunity to build business for leading edible oil brands with an intensive exposure towards digital and ecommerce environment, an opportunity to develop digital intensive campaigns and launch & nurture new products. This position is responsible to create a strong brand amongst consumer, uncover useful consumer insights to deliver effective marketing campaigns & strategies to grow market share and brand equity in the Health & Wellness Segment. Key Accountabilities

Own the brand and the consumer. Leverage consumer thinking to deliver today & the build future
Owning elements defining the brand - name, logo, packaging etc. as per consumer needs
Defining communication strategy based on consumer\xe2\x80\x99s triggers and barriers. Partnering with agency to oversee production of TV, print and digital campaigns
Defining and executing the media strategy. Partner with media agencies (traditional and digital) to define objectives and ensure timely and effective executions of the same .
Interact with leadership to understand requirements from the brand to define brand strategy.
Translate brand strategy into business plans, go-to-market strategies and marketing activity calendar
Work with the trade marketing to co-ordinate trade activities, in-store executions, on ecommerce to bring to life the brand in market and online. Engage with the sales & supply team to ensure delivery of fiscal goals.
Work with Multi-functional teams (product, regulatory and license) for ideation on new products and to ensure timely execution of projects.
Measure and report performance of marketing campaigns against goals (ROI and KPIs).
Regularly visit markets and distributor partners
Monitor in-market performance, trends & competitors\xe2\x80\x99 activities to identify opportunities &key issues.
Critical to meet consumers regularly to crystallize insights and learning to translate to biz opportunity. Qualifications

Minimum Qualifications
MBA from top business school
5-6 years sales & marketing experience preferable in FMCG, 1-2 years in brand management. Health and wellness experience will be an advantage.
Experience in digital marketing and ecommerce.