Job Description

Customers Advertising agencies Brand Ambassadors Partners Job Requirements Education Relevant Experience Behavioural Skills Knowledge : Brand Manager _ Gold Studded Portfolio - Tanishq Unique Job Role Brand Manager _ Gold Studded Portfolio - Tanishq Corporate Function Marketing Reporting to Senior Manager Marketing, Tanishq April, 2022 Band Business Job Details Lead the Consumer understanding, Brand positioning, Collection Concepts, & Campaign management for the Modern/Gold Studded consumer platform. Grow the gold studded portfolio for Tanishq by increasing overall studded category and brands penetration within To design, develop & execute large scale marketing plans based on rigorous consumer understanding, working closely with merchandising, design & retail for OTIF delivery on business plans. Understand the pulse of modern consumers & launch mini-series with trendy product lines Date 5 External Interfaces Internal Interfaces Merchandising team Retail team Sales team Design team Visual merchandising team Marketing services team BTL Team Ecommerce Team Encircle team MBA from a premiere college 4-6 years of marketing or retail experience Thinks big Business savvy Entrepreneurial drive Nurture relationship Influence for impact Ability to lead diverse team Accountability Believes in people Curious Category knowledge will be an added advantage Brand and communications knowledge Aptitude for numbers and data Latest trends in marketing and communications Is passionate about categories and products Process Contributions Process Contribution Marketing : Brand Management : Market research & Operating Plan 1. Own and push the studded agenda with the category and retail team 2. Develop a robust Consumer / Category / Competition understanding to craft a differentiated proposition for Tanishq across diversified consumer segments 3. Work closely with the agencies on the business plan for the year to co-develop the marketing plans for the category aligned to the business goals Process Outcome Performance Measure Inputs for short to mid-term strategy Adherence to timelines Adherence to guidelines Marketing plan OTIF implementation of and calendar execution the marketing plans Private and Confidential Page 1 4. Execute the plans for the year along with the agencies and find innovative ways to deliver on the brand task 5. Implement the marketing calendar with rigour and finesse on the approved budget Marketing : Brand Management : Brand Planning & Execution 1. Create the branding brief for each campaign developed by the team and execute with a network of partners (Creative, Digital, PR, CRM, Media, Research, Retail, VM and BTL teams internally and agencies externally) on the brand plan based on the annual operating calendar 2. Develop deep market understanding, customer motivations and category truths for different markets to develop campaigns for each market (Winning in many Indias) 3. Create specific brand campaigns to take the brand narrative forward Marketing : Brand Management : Performance Monitoring 1. Monitor the performance of the branding initiatives / campaigns regularly and recommend necessary course corrections if mandated 2. Review the evaluation of the vendors / agencies basis their performance and recommend appropriate actions Marketing : Agency/Vendor management 1. Periodically evaluate the agencies/vendors on the performance against the agreed statement of work 2. Work with the agencies and co-ordinate on overall campaign and creative Marketing brief Plan for the Achievement on business goals campaign Adherence to budget Adherence to guidelines Performance evaluation of initiatives and vendors Course correction Performance against the statement of work Achievement of targets Vendor Adherence to guidelines performance management & action planning and timelines Performance of vendors vis a vis the agreed SOW Achievement of targets Private and Confidential Page 2