Job Description

Why does your role matter? xf0x9fx8ex96xefxb8x8fImagine a world where countless brands exist, but none of them stand out or connect with people on a deeper level. Now, imagine a brand that resonates so strongly with its audience that it becomes a part of their identity. As a Brand Manager, that's your mission. You are not just building a brand; you are shaping its voice, its image, and the emotional connection it has with its audience. As a true category creator, you'll elevate our brand beyond gaming, creating compelling narratives that transform public perception. You'll transform Rush Gaming Universe (RGU) into more than just a namexe2x80x94into a brand that people love, trust, and feel a part of. This is your chance to redefine how people perceive and engage with casual gaming in India.What would your role look like? xf0x9fx94x8eAs a Brand Manager, you will be the architect of our brand's identity, responsible for shaping how 100s of millions of people perceive and connect with the Rush Gaming Universe. Your mission? To build and elevate RGU into a brand that not only stands out but also resonates deeply with our audience.This role requires a strategic thinker, a storyteller, and a visionary who can translate ideas into powerful brand experiences. Youll be crafting the brands voice, guiding its image, and ensuring every touchpoint reflects our core values. At Hike, were not just redefining gaming; were creating a brand that people love and trust. If youre ready to lead this transformation and make a lasting impact in the industry, the role of Lead, Brand Marketing awaits you. Are you ready to shape the future of RGU?Wanna Hike? / Introduction xf0x9fx93x96At Hike, were building the Rush Gaming Universe xf0x9fx8exae xf0x9fx93xb2 xf0x9fx92xb0We're taking gaming, one of the fastest-growing segments of entertainment in India, and converting it into a brand new source of economic opportunity. We're building a new kind of game economy where players can play, earn & growHike Code xf0x9fx93x9d( Our core cultural values )The Hike Code is our value system. We aim to live and breathe by these every single day. They inspire us to be the best we can be and they are weaved into every part of our decision-making, how we review performance and much more. We have 9 core values:

• Top Talent in Every Role xe2x86x92 Both a quest for greatness & shared values are important to us xf0x9fxa6xb8xe2x80x8dxe2x99x82xefxb8x8f
• Owner not a Renter xe2x86x92 Proactive & radically responsible. Everyone is an owner xf0x9fxa4x9d
• Pro-Sports Team xe2x86x92 Strength-based, results-driven with a "team-first" attitude xe2x9axbdxefxb8x8f
• Customer Obsession xe2x86x92 We exist to delight our customers xf0x9fx98x83
• Think Deeply & Exercise Good Judgement xe2x86x92 Clear mind, obsession to simplify & data-informed xf0x9fx99x87xe2x80x8dxe2x99x80xefxb8x8f
• Build & Make Magic xe2x86x92 Courage to walk into the unknown and pioneer new fronts xf0x9fx99x80
• Be Insatiably curious & keep Improving xe2x86x92 Curiosity to acquire new perspectives, quickly xf0x9fx91xa8xe2x80x8dxf0x9fx8fxab
• Move Fast & Be Dynamic xe2x86x92 Ruthless prioritization & move fast xf0x9fx99x8bxe2x80x8dxe2x99x82xefxb8x8f
• Dream Big, Be Bold & Think Long Term xe2x86x92 Courage to climb big mountains xf0x9fx9ax80

Do these resonate with you?xf0x9fx91x8d If so, read on! xf0x9fx93x8bHere are the skills & experience we are looking for.. xe2x9ax99xefxb8x8f

• 4+ years of full-stack brand marketing experience, especially with a strong, high-quality consumer brand (gaming and/or technology products is a bonus)
• Brand Passion: Demonstrated experience obsessing over connecting emotionally with consumers and enhancing brand loyalty.
• Frugality-focused: Crafts impactful brand campaigns that deliver strong ROI, finding creative ways to maximize visibility and engagement.
• Strategic Thinker: Understands brand levers and their influence on business outcomes, staying ahead of risks to brand integrity.
• Expert in ATL and BTL Marketing: Combines broad-reach campaigns with targeted engagement for maximum brand impact.
• Innovative: Demonstrated creating new digital and physical brand experiences that set the brand apart.
• Data-driven: Uses market trends and consumer insights to craft compelling brand stories and strategies.
• Customer-Centric: Ensures brand initiatives align with consumer behaviour and market demand, focusing on what truly matters.
• Metrics-Focused: Leverages simple metrics to drive brand success, aligning efforts with key performance indicators.
• Decision-Maker: Moves fast with high-quality decisions, understanding when to take calculated risks.
• Master of Positioning: Ensures effective communication of the brands value propositions across all markets.
• Category Pioneer: Drives market strategy to establish the brand as a leader in real-money gaming.

How youll make the magic happen.. xf0x9fx94xa8xe2x9cxa8

• Strategy xe2x86x92 Develop and execute a brand strategy that positions RGU as the best and most trusted choice in the play and earn gaming space both in India and globally
• Strategy xe2x86x92 Craft a compelling brand story that shapes the perception of casual gaming by highlighting the skill, fun, and community aspects of our platform
• Strategy xe2x86x92 Create high-impact brand strategies and campaigns that deliver strong results while being resource-conscious
• Strategy xe2x86x92 Prioritize spending on high-leverage activities to maximize ROI and contribute directly to brand growth and international expansion
• Strategy xe2x86x92 Analyze market trends, consumer behaviours, and competitive landscapes to craft spot-on strategies for target audiences
• Innovation xe2x86x92 Create breakthrough marketing that stands out and has never been thought of before
• Innovation xe2x86x92 Leverage AI and automation to optimize marketing, campaign targeting, and customer engagement
• Operations xe2x86x92 Collaborate with internal teams to ensure brand alignment across all touchpoints and refine messaging that highlights RGUs unique value propositions
• Operations xe2x86x92 Monitor key metrics, making data-driven decisions to fine-tune strategies and drive market growth in India and internationally
• Leadership xe2x86x92 Establish strategic partnerships that amplify brand visibility and credibility, collaborating with influencers, industry leaders, and cultural icons

xf0x9fx92xb0 Benefits xe2x86x92 We offer tremendous benefits & perks. Learn more at

Hike