Job Description

Job Overview :

We are seeking an experienced, strategic, and execution-focused

Brand Manager

to own and elevate the brand for a fast-growing software company that builds enterprise business solutions -- ERP, HRMS, CRM, Analytics, AI-powered BOTS, document processor, FinTech products , and EdTech solutions. The Brand Manager will combine product understanding, B2B marketing expertise, and strong go?to?market instincts to position our platforms as category-leading solutions for enterprise buyers and channel partners .

The role balances strategy (

brand positioning, messaging, product marketing alignment

) and tactical execution (

campaigns , content , events , partner enablement , digital presence

). A strong candidate will be comfortable with technical product contexts, translating product capabilities into business outcomes for CXOs and other enterprise decision?makers

Key responsibilities

Brand & positioning

Define, refine, and maintain the brand positioning and messaging framework for the company and each platform/product (ERP, HRMS, CRM, Analytics, AI Document Analysis, LOS, Collections, EdTech). Develop value propositions and topline narratives tailored to target buyer personas (CIO/CTO, Head of Ops, CFO, CHRO, Product Heads, Channel Partners, System Integrators). Maintain a brand playbook including tone of voice, visual guidelines, and usage rules.

Product Marketing & GTM

Work with Product, Sales, and Customer Success to build product narratives, case studies, battlecards, pricing collateral, and sales enablement kits. Plan and run go?to?market launches for new modules, major releases, and integrations. Create product differentiation messaging vs major competitors and open-source alternatives.

Demand Generation & Content

Collaborate on demand-generation strategies (ABM, inbound, channel-led) and support campaign creatives and landing pages. Own content roadmap: whitepapers, solution briefs, explainer videos, demo scripts, blog posts, SEO-friendly pages, webinars, and analyst briefs focused on enterprise ROI and compliance (e.g., payroll compliance for HRMS, regulatory needs for FinTech). Optimize content for SEO and conversions work closely with the SEO/content team for keyword-led content around ERP, HRMS, CRM, LOS, Collections, AI document analysis, and EdTech topics.

Digital Presence & Reputation

Manage the corporate website product pages to highlight features, integrations, and customer outcomes. Manage and grow presence on B2B platforms (LinkedIn, G2, Capterra) and oversee review generation program. Coordinate PR and analyst relations for thought leadership, product announcements, awards, and speaking opportunities.



Sales & Partner EnablementEquip sales and channel partners with pitch decks, ROI calculators, case studies, pricing guides, and objection-handling resources. Run regular enablement sessions and competitive training for sales and partners.



Events & CommunityPlan presence at industry conferences, trade shows, and webinars manage booth narratives and speaking slots. Build customer advocacy programs, reference customers, and a developer/partner community where applicable.



Measurement & BudgetSet KPIs for brand health (awareness, share of voice), pipeline contribution, content performance, and campaign ROI. Own marketing budget allocation for brand and product initiatives and measure spend efficiency.



Required qualifications & experienceBachelor's degree in Marketing, Business, Communications, or related field. MBA preferred. 5-8+ years of marketing experience with at least 2-3 years in product/brand marketing in B2B SaaS or software services. Demonstrable experience with enterprise products (ERP, HRMS, CRM, FinTech, Analytics, or EdTech) -- either at a product company, software services firm, or systems integrator. Experience working with sales teams and channel partners in enterprise GTM. Strong writing and content skills: whitepapers, case studies, product copy, and executive-level thought leadership. Comfort with technical topics (APIs, integrations, data flows, compliance requirements) and translating them into business outcomes.

Benefits:

-------------

1. Leave encashment
2. Paid sick time
3. Paid time off
4. Provident Fund
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How to Apply

Send your resume to:

careers@smartinfologiks.com

* For queries, call:

+91-8080727912