Location: A 1122, Tower T3, NX One, Techzone 4, Greater Noida West 201301, U.P, India
Job Title
Brand Manager - FMCG
Job Summary
CleanCo, a fast-growing FMCG brand under Tenx Business Consulting, is looking for a passionate and strategic Brand Manager to lead brand-building initiatives and drive consumer engagement. The ideal candidate will have 4-6 years of experience in FMCG brand management, a solid understanding of consumer behavior, and proven experience in launching and managing marketing campaigns. This role requires close collaboration with sales, design, R&D, and external agencies to grow CleanCo's brand presence in the market.
Key Responsibilities
o Develop and execute brand strategies to strengthen CleanCo's market presence in the FMCG sector.
o Plan and implement 360 marketing campaigns including ATL, BTL, digital, and influencer marketing.
o Oversee packaging design, brand messaging, and product positioning in coordination with internal and external teams.
o Conduct regular market research and analyze consumer trends, market share, and competitor activity.
o Monitor brand performance through KPIs such as market penetration, sales uplift, and customer feedback.
o Lead product launches and rebranding initiatives in collaboration with sales, R&D, and production teams.
o Work with the sales team to support trade marketing and promotional campaigns.
o Manage marketing budgets efficiently to deliver ROI on brand initiatives.
o Coordinate with creative, media, and PR agencies to ensure timely and high-quality campaign delivery.
o Maintain consistent brand identity across all channels and touchpoints.
Qualifications and Skills
Experience: 5-8 years in brand management within the FMCG industry.
Education: MBA in Marketing, Brand Management, or a related field.
Skills:
- Strong analytical skills and a data-driven approach.
- Excellent communication skills in Hindi and English.
- Deep understanding of consumer behavior and retail dynamics.
- Creative thinking with a strong grasp of visual and verbal branding.
- Experience with market research tools (e.g., Nielsen, Kantar).
- Proficiency in MS Office and marketing analytics tools.
Other: Willingness to travel for market visits, promotions, and events.
Job Details
Salary: INR 60000 to 80000 per month + Performance Incentives.
Working Days: Monday to Saturday.
Office Location: A 1122, Tower T3, NX One, Techzone 4, Greater Noida West 201301, U.P, India.
How to Apply
Interested candidates can send their resume and cover letter to akansha@mycleanco.in or contact Akansha Rai at 9289663301 for further details.
Why Join CleanCo₹
Be part of CleanCo, a rising FMCG brand under Tenx Business Consulting, and take ownership of shaping its identity and market growth. We offer a collaborative work culture, competitive compensation, and the chance to make a visible impact in the consumer goods space.
Job Type: Full-time
Pay: ₹60,000.00 - ₹80,000.00 per month
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