Job Description

Brand Manager

Reports to : Head Marketing

Location : Mumbai

MBA from premium B School only applies for the role.

Preferred batch: 2016 to 2020

Roles & Responsibilities :

- Overall custodian of the Brand in the market as well as the driving force of the Brand.

- Drive Brand Equity and strengthen Brand Position.

- Drive ATL and BTL communication across 360 degree integrated marketing plans.

- Handling Influencer Loyalty Program.

- Development of Marketing Communication across Media including Advertising, Packaging, POS, and retail merchandising.

- Development of content assets for Digital (Social Media) and other platforms.

- Handling the retail transformation program.

- Overall responsibility of Media Planning and Buying.

- Leveraging PR as a building block for Brand.

- Brand Support on new product launches and market activations.

- Measuring performance of overall Marketing and Branding efforts.

Skills :

- Demonstrate creative and critical thinking skills.

- Create more efficient and effective partnerships with external agencies and internal stakeholders.

- Interpret and Dissect Consumer Behaviour, uncover consumer trends and dig deep into valuable data to unlock fresh consumer insights.

- Knowledge of latest Consumer and Sales/Marketing/Branding Best Practices.

- Understanding of Key Business Drivers within consumer products in India.

- Deep Understanding of Go-To-Market Strategies and Plans for Products.

- Strong business analytics, relationship management, strategy development, project management, problem solving and channel management skills.

Competencies :

- Behaviour-Draw others into enthusiastic commitment to collective effort. Have a direction, energy, passion. Inspire others to exceed expectations.

- Strategic Thinker-Identify problems and opportunities in the short and long term. Ability to identify critical concerns and prioritize.

- Market Awareness-Keep abreast of Market Changes, strength, and weakness of competitors.

- Innovation-Come up with Logical/Creative solutions for Marketing function.

- Negotiation Skills-Should have the skill to arrive at consensus with multiple stakeholders.

- Customer Focused-Consistently strives to meet and exceed consumer expectations.

- Result Orientation-A driven individual committed to deliver results

- Good Communication and Presentations Skills.

- Low Ego, Down to Earth, comfortable working in a volatile, ambiguous uncertain environment.

- Prepare to work hands on and work in trenches.

- Highest personal and professional ethical standards.

IIM Jobs