Brand Manager - FMCD
Roles & Responsibilities :
- Handle all related activities for the marketing of travel products.
- Will work closely with sales to understand and counter competition with unique value propositions.
- Assist in the launch of products and support sales.
- Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services
- Analyzing business developments and monitoring market trends.
- Annual budgeting
- Leads regular market and consumer research to identify impactful opportunities, gaps, consumer insights, and trends.
- Works with design and creative agency for product development and brand communication
- Should have handled marketing activities for a market-driven company.
- Should have been involved in the BTL and brand management activities and assisted in the launch of products & campaigns.
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