Be the gatekeeper (and guardian angel) of our brand. Our overarching strategy, all internal and external communications, tone, visuals, voice -- if it goes out, you've blessed it.
Product Launches:
Lead the brand strategy for new products from concept to market, ensuring a strong and consistent brand presence and make sure every launch turns heads or earns clicks.
Website:
Oversee website branding, UX vibe, and content tone. Whether it's landing pages or product microsites, you own the brand integration and experience.
Creatives:
Work closely with internal teams and agencies to review and approve all creative assets keeping our look sharp and fresh. You know good design and how to demand better.
Collaboration:
Work closely with internal and external stakeholders to translate brand objectives into compelling campaigns and materials, ensuring alignment with brand standards.
PR with Punch:
Drive and execute impactful public relations campaigns, working to enhance brand visibility, reputation, and positive media coverage.
Brand Storyteller:
Craft messaging that actually means something. Bring emotion to fintech, developing positioning strategies that attract the audience we want to reach out to.
Market Obsessed:
Monitor market trends, competitor activities, and consumer insights to inform brand strategy and identify new opportunities.