Job Description

Position:

Brand/Marketing Manager (Online & Offline)

Location:

Gurgaon

Experience Required:

6+ Years

Working Days:

5 Days from Office

We are seeking an experienced

Brand Manager

to lead growth for a

leading beauty & personal care brand

. This role is ideal for someone with a deep understanding of the beauty consumer, strong D2C/e-commerce experience, and a passion for building premium brands.

You will be responsible for leading

new product development

, crafting impactful

brand strategies

, and executing

360 marketing campaigns

across digital, influencer, and experiential platforms.

Key Responsibilities:

Drive brand growth across online, e-commerce, and D2C channels by delivering revenue and market share targets. Lead New Product Development (NPD) in line with the launch calendar, ensuring timely rollouts, competitive pricing, and impactful packaging design. Conduct market research and consumer insight studies to identify trends, triggers, and barriers influencing purchase behavior. Define and implement brand positioning, pricing, and go-to-market strategies to strengthen competitive advantage. Develop and execute integrated marketing campaigns including digital, influencer collaborations, experiential marketing, and strategic partnerships. Manage social media strategy and content calendar to drive engagement, community building, and brand advocacy. Monitor category trends, competitor activities, and innovations to stay ahead in the dynamic beauty and cosmetics market. Ensure brand consistency across all touch points - packaging, communication, events, and retail presence. Plan and execute product launches, beauty events, trade shows, and photo/video shoots to enhance brand visibility. Lead, mentor, and manage a team across brand, digital marketing, and creative functions to ensure flawless execution. Collaborate with sales, supply chain, and design teams to deliver seamless product and campaign rollouts. Measure campaign effectiveness, prepare insights-driven reports, and present recommendations to management. Align internal stakeholders with brand mission, vision, and long-term growth objectives.

Ideal Candidate Profile:

6+ years of brand/marketing experience in beauty, personal care, FMCG, or D2C. Strong background in e-commerce and digital marketing. Proven success in building premium/lifestyle brands. Excellent understanding of consumer behavior and category dynamics in the beauty space. Strong leadership, communication, and cross-functional collaboration skills.
Job Types: Full-time, Permanent

Pay: ₹1,257,213.88 - ₹1,674,708.55 per year

Ability to commute/relocate:

Gurugram, Haryana: Reliably commute or willing to relocate with an employer-provided relocation package (Preferred)
Education:

Bachelor's (Preferred)
Experience:

Brand/Marketing Manager : 5 years (Preferred) Online & Offline Marketing: 5 years (Preferred) beauty, cosmetics, or personal care : 3 years (Preferred) ATL/BTL campaigns : 3 years (Preferred) D2C: 5 years (Preferred)
Work Location: In person