Job Description

Job Title

Head of Brand & Operations

(Healthy Cafe Brand - LA SANTE)

Location

Delhi (Janakpuri)

(Open to occasional travel for expansion)

About LA SANTE

LA SANTE is a growing healthy cafe brand focused on clean eating, high-protein meals, and a fitness-oriented lifestyle. We aim to expand beyond a single outlet and build a scalable, trusted, and aspirational health-focused brand.

Role Overview

We are looking for a Head of Brand & Operations who will work closely with the founder to build the brand end-to-end, streamline daily operations, and prepare LA SANTE for expansion and scale.

This is a strategic + hands-on role--ideal for someone who understands food brands, cafe operations, and growth execution.

Key Responsibilities

1. Brand Strategy & Positioning

Own and strengthen the LA SANTE brand identity (health, fitness, clean food) Ensure brand consistency across: Menu Store design Digital presence Customer communication Work on brand storytelling, tone, and long-term vision
2. Operations & Systems

Set up and optimize Standard Operating Procedures (SOPs) for: Kitchen operations Service & customer experience Hygiene & food safety Staff roles and workflows Improve efficiency, reduce wastage, and maintain quality consistency Coordinate with kitchen, service staff, and vendors
3. Growth & Expansion

Plan and execute new outlet expansion / franchise readiness Assist in: Location evaluation Vendor onboarding Costing & feasibility analysis Build repeatable systems so the brand can scale smoothly
4. Team & Training

Assist in hiring key staff (managers, chefs, supervisors) Design training frameworks for service and kitchen teams Ensure culture alignment with the LA SANTE philosophy
5. Founder Collaboration & Strategy

Act as a thought partner to the founder Translate vision into execution Track performance metrics (sales, costs, customer feedback) Continuously identify areas of improvement
Ideal Candidate Profile

4-8 years experience in: Cafe / QSR / Food & Beverage / Hospitality OR Brand-led consumer businesses
*

Strong understanding of: Operations + branding (both are mandatory) On-ground execution, not just strategy
*

Has worked in or helped scale a brand Comfortable wearing multiple hats Entrepreneurial mindset (ownership mentality)
Skills Required

Brand strategy & execution Cafe/QSR operations SOP creation & process optimization Team management Vendor & cost control Growth planning & expansion readiness
What We Offer

Key leadership role in a growing brand Direct exposure to expansion decisions Opportunity to shape a brand from the ground up Competitive salary (based on experience) High growth potential with the brand
Compensation

Salary: Competitive (based on experience)

Performance-linked growth opportunities

Job Types: Full-time, Permanent

Pay: ?21,037.23 - ?76,089.22 per month

Work Location: In person