Job Description

Key Responsibilities

:

Social Media Management

Develop and implement creative social media strategies for each segment (Silver, Fashion, Gym, Salon, Carpets).

Plan and manage monthly content calendars across Instagram, Facebook, LinkedIn, YouTube, etc.

Create and oversee engaging content (reels, posts, videos, stories) to boost brand visibility and engagement.

Develop branding, storytelling, and positioning tailored for the luxury carpet segment.

Build content (visual + written) highlighting craftsmanship, authenticity, and design.

Set up and manage dedicated social media pages for Carpets.

Drive awareness and inquiries through paid & organic campaigns.

Track trends, competitor activities, and audience insights to optimize performance.

Build and manage influencer collaborations and partnerships.

Performance Marketing (Meta Ads)

Plan, execute, and optimize campaigns using

Meta Ads Manager

to drive brand awareness, leads, and sales.

Manage ad budgets, audience targeting, and A/B testing for effective results.

Analyze campaign performance and prepare regular reports.

Website & Digital Presence

Oversee website updates, ensuring it reflects the latest campaigns, products, and offers.

Coordinate with designers and developers to ensure smooth website functionality, SEO optimization, and user-friendly navigation.

Build and integrate the Carpet segment's presence into the website.

Maintain consistent brand voice, visuals, and storytelling across the website.

Monitor analytics (Google Analytics, etc.) to track performance and customer behavior.

Brand & Customer Engagement

Maintain brand consistency across all digital touchpoints.

Engage with customers online, responding to queries, feedback, and reviews.

Execute digital campaigns that enhance customer experience and loyalty.

Requirements

Bachelor's/Master's degree in Marketing, Communications, or related field.

3-6 years of experience in

social media management

and

website handling

(luxury/lifestyle/fashion industry preferred).

Strong command over

Meta Ads Manager

(mandatory).

Working knowledge of website CMS (WordPress/Shopify or similar).

Understanding of SEO, Google Analytics, and digital marketing fundamentals.

Excellent communication, creative thinking, and visual storytelling skills.

Creative eye for luxury branding, storytelling, and design presentation.

Ability to multitask and manage multiple brand verticals simultaneously.

Job Type: Full-time

Pay: ₹60,000.00 - ₹80,000.00 per month

Education:

Bachelor's (Preferred)
Work Location: In person