Job Description

Position: Brand Manager - PR, Marketing & Advertising

Experience: Minimum 7-8 years

Industry: Luxury Fashion & Lifestyle

Key Responsibilities:

Develop and implement strategic brand, PR, and marketing campaigns to strengthen brand positioning in the luxury fashion & lifestyle segment. Build and nurture strong media connections (fashion magazines, newspapers, online publications) to secure consistent brand coverage. Plan and execute influencer & celebrity collaborations, ensuring alignment with the brand's image and values. Lead event planning & execution (fashion shows, brand launches, exhibitions, collaborations, pop-ups, and social initiatives). Oversee advertising campaigns across traditional and digital channels, including hoardings, print, and digital platforms. Work closely with creative teams to ensure brand consistency across campaigns, collaterals, and partnerships. Drive PR strategies to enhance brand visibility and reputation among high-net-worth individuals and luxury audiences. Track ROI and effectiveness of campaigns, media coverage, and collaborations, and present performance reports to management.
Requirements:

7-8 years of proven experience in PR, Marketing, and Branding within the luxury fashion & lifestyle industry. Strong media relations with established contacts in top fashion & lifestyle magazines, newspapers, and digital platforms. Hands-on experience in managing celebrity endorsements, influencer partnerships, and PR agencies. Excellent event management skills with experience in executing large-scale luxury events. Ability to design and lead impactful advertising campaigns, including outdoor, print, and digital.
Job Type: Full-time

Pay: ?35,000.00 - ?60,000.00 per month

Benefits:

Health insurance Provident Fund
Work Location: In person