Job Description

Role Overview

U-Vita Nutrition is looking for a

Brand Manager

who can think strategically about

brand amplification

while also ensuring strong

execution on the digital front

. This role requires a balance of creative thinking, planning, and hands-on coordination with both internal teams and external partners.

The ideal candidate will be responsible for shaping how the perception of the brand grows online and ensuring that ideas move smoothly from concept to execution.

Key ResponsibilitiesBrand Strategy & Amplification

Develop and execute brand strategies to strengthen U-Vita's positioning across digital platforms Plan brand campaigns, product launches, and awareness initiatives aligned with business goals Ensure brand consistency in tone, visuals, and messaging across all digital touchpoints
Digital Execution & Coordination

Coordinate with internal teams (content, design, performance, marketing) Manage and brief external agencies, freelancers, and partners Own timelines, deliverables, and quality control for all digital initiatives
Content & Campaign Management

Ideate content themes, storytelling formats, and campaign concepts Review and approve creatives, copies, and videos before publishing Work closely with nutritionists, experts, and creators to maintain credibility-led communication
Performance & Optimization

Monitor campaign performance, engagement, and brand health metrics Share insights, learnings, and recommendations for continuous improvement Support performance marketing initiatives with brand-aligned inputs
Cross-Functional Collaboration

Work closely with leadership, sales, product, and marketing teams Act as the central point of contact for all brand-related digital activities
Desired Skills & Qualifications

3-6 years of experience in brand management, digital marketing, or marketing communications Strong understanding of social media platforms, content marketing, and digital ecosystems Experience managing agencies and cross-functional teams Ability to balance creative thinking with execution discipline Strong communication, coordination, and project management skills Experience in FMCG, wellness, nutrition, or lifestyle brands is an added advantage
What We're Looking For

A

brand-first thinker

with an execution mindset Someone who can take ownership and drive outcomes Comfortable working in a fast-paced, growth-oriented environment

Location:

Mumbai

Experience:

3-6 Years

Employment Type:

Full-time

CTC:

As per market standards

Reporting To:

Chief Marketing Officer (CMO)

Website:

www.uvitanutrition.com

Key Performance Indicators (KPIs)

Growth in brand awareness and engagement across digital platforms Quality, consistency, and timeliness of brand and campaign execution Performance of content and brand campaigns (reach, engagement, recall) Effectiveness of coordination with internal teams and external partners On-time delivery of campaigns, launches, and digital initiatives Contribution to lead quality and brand-led growth metrics
Job Type: Full-time

Pay: ₹20,146.12 - ₹68,417.57 per month

Work Location: In person