Job Description

We are looking for a

hands-on Brand Manager

who can define and protect The Formal Club's brand voice while driving

organic sales and customer retention

. This role sits at the intersection of

strategy, content, and performance without paid bias

.

You will own how the brand

sounds, looks, and converts

across social media, website, and lifecycle channels.

Key ResponsibilitiesBrand & Content Strategy

Develop the

overall content strategy

for social media (organic-first) Define and maintain

brand voice, tonality, and messaging

across all platforms Ensure consistency of storytelling across campaigns, collections, and launches
Website & Copy Ownership

Own

website content tonality

across PDPs, landing pages, banners, and brand pages Write and refine

high-impact, conversion-led copy

aligned with brand philosophy Ensure every website touchpoint reflects a premium, thoughtful brand experience
Organic Growth & Video Content

Create content frameworks for

video-first storytelling

(Reels, Shorts, explainers) Collaborate with internal teams to create content that

drives organic sales

Understand what type of content converts organically and scale it
Retention & Lifecycle Marketing

Lead

retention marketing strategy

(email, WhatsApp, CRM content) Align content and messaging for repeat purchases and loyalty building Use customer insights and feedback to improve retention communication
Cross-Functional Leadership

Work closely with Social Media, Performance, CX, and Product teams Guide execution teams while maintaining strategic control of brand output
Requirements

3-5 years of experience

as a Brand Manager or similar role Mandatory experience working

in-house for a D2C or consumer brand

(agency experience not preferred)
Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹60,000.00 per month

Experience:

Branding: 3 years (Required)
Work Location: In person