Job Description

Roles and Responsibilities ORGANISATION

A reputed brand in the field of educationand a part of a multi-billion dollar conglomerate. The organization is India's largest Educational group with many sub-verticals. You will be working with the flagship University, which is a part of the group

ROLE

Managing brand and communication for all the programs and initiatives for the University

• Create and execute the brand strategy (architecture, positioning, advertising)
• Build awareness, intention and aspiration towards the brands.
• Support student enrolments through campaigns for performance marketing, social media, content, events etc.
• Work with Content team and the PR agency on establishing thought leadership.
• Establishing the brand as an industry leader in terms of business metrics and share of voice
• Manage the brand through a mix of ATL and BTL marketing (including advertising, media planning, primary and secondary research)
• Responsible for overseeing brand strategy, creating assets (digital and offline), providing sales support to business and call center teams to help drive applications and enrolments
• Manage the social media presence of the brands
• Manage agencies to generate content, advertising and marketing solutions to meet the brand requirements

CANDIDATE

• Past experience in managing B2C brands, executing end-to-end marketing program
• Experience in creating marketing communication (advertising and related collaterals etc)
• Able to make sense of market and competitive trends to create annual plans
• Familiarity with digital marketing, social media and content marketing (needs to work with agencies and internal teams for execution)
• Experience in non-reporting relationships (preferably interfaces with senior leadership)
• Strong command over written English communication

LOCATION : Bangalore

SALARY : 12-15 LPA (negotiable for the right candidate)

Key Skills

Education

PG:MBA/PGDM in Marketing