Job Description

About Us

We are a new-age, D2C athleisure start-up crafting high-quality, seamless performance wear using cutting-edge circular knitting technology. Our mission is to disrupt the Indian apparel space with innovative, affordable, and premium-fit essentials designed for today's multi-tasking, style-conscious consumers.

Backed by a strong in-house manufacturing capability, and a test-first mindset, we're building a digitally native, lean, and brand-first consumer business. Now, we're looking for a Brand Manager who can help us find Product-Market Fit (PMF) and scale from 0 to 1--and beyond.

Key Responsibilities

1. Brand Strategy & Positioning

Define and evolve the brand identity, tone of voice, and visual guidelines across channels Craft a compelling brand story aligned with our target consumers (urban, 18-35, comfort-first, aspirational) Work closely with the founder to translate business goals into consumer-first brand strategy

2. Launch & Growth Planning

Drive end-to-end product launch strategies(from naming and packaging to GTM) Work with design and e-com teams to ensure SKU-level storytelling is platform-optimized (e.g., Meesho, Flipkart, own D2C site) Collaborate with Marketing Manager / performance teams to craft campaigns that convert

3. Content & Creatives

Own the content calendar and work with content creators, stylists, and designers Write or supervise product descriptions, email copy, ad copy, etc., across marketplaces and channels Lead shoot planning (models vs. mannequin vs. flat lays),care labels, pack shots, and size charts with high visual fidelity

4. Consumer Insights

Lead consumer research (formal/informal), social listening, and competitor tracking Bring actionable feedback to design, operations, and founder regularly Identify micro-influencer trends, UGC angles, and community growth opportunities

5. Brand Health & Metrics

Define KPIs like NPS, brand recall, retention, etc. Track brand mentions, reviews, and unboxing feedback Iterate brand experience based on analytics and consumer behaviour

Required Qualifications:-

5-7 years of experience in D2C, fashion, lifestyle, or FMCG brands (early-stage brand building experience is a BIG plus) Strong sense of design, aesthetics, and consumer psychology Can write compelling copy and brief visual teams clearly Knows how Flipkart/Meesho/Amazon/D2C listings work Extremely execution-focused, hands-on, and not afraid to iterate quickly Passionate about athleisure, apparel, and building from scratch with ownership Bonus: Experience working with freelancers, agencies, or marketplaces
Job Types: Full-time, Permanent

Pay: ?70,000.00 - ?90,000.00 per month

Application Question(s):

Please mention your Current Salary package. * Are you comfortable for the location, Noida Sector 62?