Job Description

Position Title: Category ManagerLocation: MumbaiEducation Qualification: Bachelor's in Marketing/Business Administration/MBACTC: 8 - 12 LPAPosition Overview:We are seeking a proactive and results-driven Category Manager to join our dynamic team. This role is pivotal in driving the company's growth by effectively activating marketing strategies and implementing robust business development initiatives. Additionally, the manager will implement an alternate channel strategy to drive incremental revenue.Key Responsibilities:- Creating & executing the annual marketing plan for the year to enable the sales team to achieve the primary sales target for the year.- Develop product-specific strategies, utilizing the 4Ps to drive sales and enhance our market share.- Transform brand strategy into action plans that excite our customers, and develop a messaging strategy by touchpoint.- Develop communication briefs in line with agreed communication objectives & drive execution in close coordination with multiple internal & external partners- Data analysis including primary, secondary & tertiary sales data to identify trends & take action to correct &/or improve current performance.Customer Activation :- Digital strategy, asset creation, content calendar, execution & KPI achievement.- Fuel strategies with deep market insights, keeping abreast of trends and competitor movements.- Direct the annual range review and 4P planning process, creating success models that the Sales team can deliver.- Lead new and innovative channel strategies, ensuring incremental revenue of the category.What we are looking for:- Master's degree in Marketing, Business Administration, or a related field. - Solid background in brand marketing with a proven track record of crafting compelling customer marketing actions.- Keen creative sensibility. Need to be able to appreciate the difference between the role of each medium & consumers interaction with it to be able to create impactful interventions.Additional Information:- This position will require travel for conferences, CMEs, RTMs, and other events.- Flexibility to work outside regular business hours may be required to support business operations.Skill for success:Trade Marketing, Customer Insights; Category Analysis, Collaboration and partnership skills, Channel strategy, Digital analytics, growth marketing, brand communication and PR (ref:updazz.com)