Job Description

About our company

YNM Safety is a leading infrastructure and road safety solutions provider in India, specializing in black spot rectification, crash barriers, signages, thermoplastic road markings, and certified reflective products. We deliver end-to-end project execution -- from design and manufacturing to on-ground implementation -- aligned with MORTH and IRC standards.

Our mission is to make roads safer through innovation, compliance, and quality excellence. With a pan-India presence and growing global outreach, YNM is trusted by government agencies, EPC contractors, and private firms. We combine safety, sustainability, and scalability -- building a brand that stands for responsibility and reliability in the infrastructure space.

Role

The Brand Head is responsible for shaping, developing, and executing the overall brand strategy to enhance market presence, brand equity, and customer engagement. This role ensures the brand remains consistent across all internal and external communications and platforms, while staying ahead of market trends and consumer expectations.

Key Responsibilities:

Strategic Brand Leadership

Develop and implement comprehensive brand strategies aligned with business goals. Define and protect brand guidelines and positioning across all channels. Lead rebranding, brand refresh, and brand launch initiatives as required. Analyze brand performance and market trends to inform strategy.

Marketing & Communication

Oversee all ATL/BTL marketing initiatives, advertising, digital, and media campaigns. Collaborate with the Digital Marketing team to boost online presence and engagement. Ensure cohesive brand messaging across platforms including print, TV, digital, social media, packaging, and retail environments. Craft compelling brand narratives and storytelling aligned with customer personas.

Innovation & Growth

Identify opportunities for brand growth and diversification into new markets or customer segments. Stay ahead of consumer, industry, and competitor trends to drive innovation. Launch new products/services with clear brand alignment and communication strategy.

Team Management

Lead and mentor a team of brand managers, designers, and marketing executives. Coordinate cross-functional collaboration with sales, product, design, and external agencies.

Market Research & Analytics

Conduct and analyze market research to assess brand positioning, awareness, and perception. Track KPIs such as brand recall, Net Promoter Score (NPS), market share, and ROI on campaigns. Prepare reports and presentations for leadership on brand performance.

Vendor & Budget Management

Manage branding budgets, vendor negotiations, and ensure cost-effective solutions. Oversee quality and timelines from creative, advertising, and PR agencies.

Qualifications & Skills Required:

Bachelor's degree in Marketing, Business Administration, Communications, or a related field (MBA preferred). 8-15 years of progressive experience in brand management, preferably in B2B or infrastructure/road safety domains. Proven track record of building and scaling successful brands. Strong understanding of traditional and digital marketing channels. Exceptional leadership, communication, and analytical skills. Ability to think creatively and strategically in a fast-paced environment. Proficiency in branding tools, marketing analytics platforms, and CRM systems.

Desirable Traits:

Visionary mindset with hands-on execution ability. Creative thinker with high attention to detail. Team-first attitude with strong collaboration skills.
Job Types: Full-time, Permanent

Pay: ₹50,000.00 - ₹60,000.00 per month

Benefits:

Cell phone reimbursement Health insurance Paid sick time
Work Location: In person