Job Description

Responsibilities & Key Deliverables
Leads the development of the brand within the context of the agreed strategies to maximise long term sales and profitability. To develop, recommend and most importantly execute annual marketing plan activities, including ATL, BTL, CRM, Digital and Social Media and local media strategy and plans including TV and print media. To ideate and execute ATL and BTL strategy which is pre decided by the marketing leadership team, with close collaboration with the Marketing Services team. Effective project management skills to coordinate and execute Product Development programs while working closely with the Product Planning team This includes new launches
Preferred Industries
Automotive Industry
Education Qualification
MBA; MBA in Marketing
General Experience
4-10 years (Min 3 years sales experience is preferred
Critical Experience
Should have prior field sales experience.Is able to develop commercially and financially sound business proposals.Has the ability to garner consumer insights, generate innovative brand concepts and product ideas; Has the ability to develop and execute effective media plans, Has the ability to understand multiple stakeholder interests and respond accordingly
System Generated Core Skills
Strategic Planning
Sales
Market Planning
Marketing
Social Media Marketing (SMM)
ATL Advertising
Customer Relationship Management (CRM)
Media Strategy
Project Management
Program Management
Program Development
Product Planning
Sales Planning
Market Research
Consumer Insighting
Idea Generation
Stakeholder Management
Product Knowledge
Brand Strategy
Process Knowledge - MPDS
Brand Activation
Advertising
Sales Support
Marketing Campaigns
Brand Marketing
Customer Value Proposition
Visual Brand Identity & Communication
Consumer Marketing
Marketing Metrics
Marketing Strategy
Promotional Marketing
System Generated Secondary Skills