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Brand Executive - Whites & Aperitifs (9 months contract) - Gurgaon
Date: Mar 11, 2025
Location:
New Delhi, National Capital Territory, IN
Additional Location:
Function: Marketing
Seniority Level: Mid-Senior level
Employment type:
Workplace Type: Hybrid
Company: Campari India Private Ltd
Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.
Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.
Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.
General Description of the Role
Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, including Aperol, Campari, SKYY, Wild Turkey and Grand Marnier. The Group was founded in 1860 and today is the 6th largest player worldwide in the premium spirits industry. Listed on the Italian Stock Exchange, it has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas.
Campari Group has great ambitions in Asia, and India will play an instrumental role in expanding the Group's business in this continent. Focused on India, the company directly manages brand equity development through ATL and BTL initiatives and cooperates with a local distributor who a) focuses on the commercialization of the product portfolio with the trade and b) jointly plans with Camapri India and execute targeted BTL actions, especially in the On-Premise channel.
Key Responsibilities and Activities

• Contributes to the development of local strategies consistently with global brand guidelines, ensuring full alignment with the local Marketing & sales team
• Lead execution of all ATL, BTL, & other brand innovation activities directly managed by Campari India.
• Conducts basic research to define targeted customer segments and determine the key values that drive buying behavior for each segment
• Contributes to the development of local brand positioning, associated marketing themes, and media channels that align with target customer demographics
• Tracks the overall brand budgets and monitor them regularly
• Lead the vendor management across POSM development, delivery, other brand related material and collaterals
• Independenly execute all on ground brand events
• Manage all the partner agencies, creative, digital, media, BTL etc.
• Maintains strong relationship with media / creative agencies and encourages creative output. Shares clear briefs and keeps the agencies accountable on delivery
• Tracking the Marketing budgets for High Energy Brands - vendor registrations, invoicing from third parties basis SOPs and guideline, ensure timely payments and maintaining spend records
• Tracking activity KPIs (pre, during and post) for each promotion as per specific brand standards, Gathering data, conducting analysis of activity KPIs basis plan and creating a feedback mechanism to capture relevant information on program
• Lead the social media management for all the Hi energy brands

Reporting and other key relationships
The role reports to the category head for White spirits & Apritivos, India, who in turn reports to the Marketing Director, India.
Experience

• At least 3-4 years of marketing experience in a brand driven multinational
• Solid experience within the India market is a must
• Robust with project management skills and multitasking is a must
• Experice in executing on-ground events is a must
• FMCG background; beverage industry and on-premise knowledge are a plus
• People/vendor management experience is a plus
• Proficency in Microsoft excel & powerpoint is a must

Skills

• Robust technical skills across the main marketing specialties (brand management,social media, on ground execution)
• Good strategic thinking combined with a strong ROI and analytical mindset
• Outstanding execution skills, coupled with the ability to meet deadlines by managing various projects with a diverse range of priorities simultaneously
• Ability to work independently with limited oversight
• Ability to work effectively and collaboratively in a team environment, contributing to the enthusiasm and positive interactions with colleagues

Other traits and requirements

• Passionate about the wines & spirits industry
• Ability to travel mostly nationally
• Strong Integrity
• Ability to deal with the ambiguity and flexibility typical of a fast growth organization

Education

• Degree qualified, major in Business Administration or Marketing a plus

Our commitment to Diversity & Inclusion:
At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual's race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.
Note to applicants:
Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.
Notice to third party agencies:
Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided .
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