Job Description

Brand Executive - FMCG Tobacco - Kolkata - Reputed B School only ( 2018-2021) (2-6 yrs)

:

1. Brand Planning: Analyze MR data for growth prospects, change in brand positioning, brand health

2. Portfolio Planning :Analyze industry trends, market competitiveness of products and SKUs, consumer requirements etc. to identify gaps in the current brand portfolio

3. New Product/ Product Extension Planning, Development and Launch :Gather inputs from consumer insights, coordinate for Consumer Preference Testing & initiate new product launch

4. Brand Communication, Development and Execution :Prepare communication brief detailing the need for brand communication, priority market and target segment for the communication

5. Trade Promotion: Evaluate need for trade promotion by analyzing purchase pattern of wholesale distributors and competitive landscape for trade promotion schemes;

6. Brand Plan Review: Evaluate the effectiveness of brand communication, trade and consumer promotions and overall brand health by conducting variance analysis

7. Consumer Complaint Redressal: Interact with customers to identify the root cause of market complaints, and coordinate with various functions to address consumer complaints

8. Market Research Conceptualization and Execution :Participate in field work related to market research to obtain first hand consumer insights

9. Market Research Findings Implementation :Participate in identification of key trends from the market research report and usage of key trends for building brand initiatives

10. Demand Planning: Provide inputs (with respect to art work, packaging, manufacturing readiness, WSP and market connectivity) to Brand Manager

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