Brand & Digital Content Executive

Year    KL, IN, India

Job Description

Company Description



WellnessLoka

is a tech-enabled platform that helps global wellness seekers

discover, assess, and book

verified Ayurveda and yoga retreats. Our network includes 160+ audited resorts and hospitals across Kerala, Sri Lanka, and Bali, ensuring quality, credibility, and consistency.

We've helped customers from

25+ countries

experience authentic and transformative wellness journeys. By combining technology with trust and transparency, WellnessLoka is building the digital infrastructure powering the future of global wellness tourism.

Role Description



We're looking for a driven

Brand & Content Executive

who wants to build a credible wellness brand from the ground up. You'll work closely with doctors, creators, and the founding team to shape how wellness stories are told--across social media, video, blogs, newsletters, and communities.

This is an execution-heavy role with high ownership and fast learning.

Key Responsibilities



Plan and own the digital content roadmap

across platforms such as Instagram, YouTube, and other social channels--identifying themes, formats, content calendars, and storytelling angles

Conceptualise and execute engaging social media content

(Reels, short videos, carousels) in collaboration with a video editor

Plan, write, and design newsletters

that educate and engage

Coordinate and curate doctor-led video content

--from topic planning to final edits Write

meaningful wellness blogs

with guidance from doctors and SEO specialists Actively

represent the brand

in wellness communities, events, and meetups

Skills & Requirements



Must-Have



Bachelor's degree in any discipline Strong written

English

and

storytelling

ability

A natural eye for design, composition, and storytelling across digital formats

Good design taste and attention to aesthetics

, even if you're not a hands-on designer Strong

attention to detail

Comfort working with doctors, experts, and creative teams Proactive, organised, and open to feedback Curiosity for wellness, health, and conscious living

Nice-to-Have



1-2 years of experience in content, brand, or digital marketing roles Exposure to wellness, lifestyle, or healthcare content Basic knowledge of Canva Familiarity with newsletter or email marketing tools Basic understanding of SEO content writing

Compensation



INR 2.4 LPA to INR 3.6 LPA (based on experience and fit)

How to Apply



Share your resume to hr@wellnessloka.com with subject as Brand & Content Executive and 2-3 content samples you're proud of.

Job Type: Full-time

Pay: ?20,000.00 - ?30,000.00 per month

Benefits:

Paid time off
Application Question(s):

Share one piece of wellness content (social post, blog, video, or newsletter) that you really like. Why did it work for you? What would you improve if you were creating it for our brand? Imagine you have to create a short video with a doctor explaining a wellness topic.
Briefly explain:

How you would prepare for the conversation How you would structure the content How you would repurpose it for social media
Work Location: In person

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Job Detail

  • Job Id
    JD5131258
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    KL, IN, India
  • Education
    Not mentioned
  • Experience
    Year