A Brand Development Consultant is a professional who helps businesses shape, craft, and maintain their brand identity to ensure it resonates effectively with target audiences. Their role involves conducting thorough market research and brand audits to understand customer preferences, competitor positioning, and market trends. Based on these insights, they develop comprehensive brand strategies that articulate the company's purpose, mission, values, and unique value proposition. This strategic framework guides consistent messaging and cohesive visual identity across all platforms.Key responsibilities of a Brand Development Consultant include collaborating with design and marketing teams to develop brand elements like logos and messaging frameworks, engaging stakeholders through workshops and surveys to gather feedback, and continuously monitoring brand performance using key performance indicators (KPIs) and customer feedback. They ensure that the brand identity is consistently represented across all marketing channels and that branding strategies align with broader business goals.
Job Types: Full-time, Permanent, Fresher
Pay: ₹14,551.04 - ₹41,248.79 per month
Benefits:
Health insurance
* Provident Fund
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