The Brand Curator is responsible for identifying, onboarding, and managing brands that align with the company's vision, aesthetics, and target audience. This role requires a deep understanding of consumer trends, market dynamics, and product presentation to ensure a differentiated and compelling in-store and online brand portfolio.
Key Responsibilities:
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1. Brand Identification & Onboarding:
Discover and evaluate emerging and established brands in line with the company's retail philosophy.
Curate a balanced mix of brands across categories to enhance customer experience and commercial performance.
Negotiate commercial terms, margins, and agreements with selected brand partners.#
2. Product & Collection Curation:
Work with partner brands to curate product collections suitable for each season or campaign.
Ensure a consistent brand story, quality standards, and visual alignment with the store's ethos.
Collaborate with VM and marketing teams to present collections compellingly in-store and online.#
3. Trend & Market Research:
Stay updated with local and global trends in fashion, lifestyle, home, beauty, or other relevant categories.
Analyze consumer behavior, sales data, and competitor activity to influence brand curation strategies.#
4. Relationship & Account Management:
Act as the primary point of contact for brand partners.
Maintain strong relationships to ensure operational efficiency and exclusivity where possible.
Monitor sell-through performance, stock levels, and plan reorders or exits accordingly.#
5. Cross-Functional Coordination:
Work closely with supply chain, logistics, and inventory teams for smooth product intake and management.
Align with marketing for brand launch strategies, influencer tie-ups, and co-branded events.
Skills & Qualifications:
Bachelor's degree in Fashion, Retail Management, Business, or related field; a Master's is a plus.
1-3 years of experience in buying, brand curation, or category management in retail/lifestyle sectors.
Strong market knowledge and eye for aesthetics, design, and customer preferences.
Excellent negotiation, analytical, and interpersonal skills.
Familiarity with retail metrics, POS systems, and trend forecasting tools.
Bonus/Preferred Experience:
Experience with D2C brands or premium/luxury brand ecosystems.
Exposure to visual merchandising or concept store development.
Strong understanding of retail analytics and consumer insights.
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