Job Description

?

Company Overview:

The company is a fast-growing platform founded by a leading fashion entrepreneur, dedicated to empowering fashion professionals, startups, and creators. Through masterclasses, mentorship, and a thriving digital community, we help entrepreneurship scale their businesses and build powerful brand identities. A core focus of the company is enhancing the personal brand of our Founder/CEO -- a recognized voice in the fashion business space.
?

Role Summary:

We are seeking a

creative and driven Brand Content Strategist

to lead the digital presence and personal brand growth of our Founder/CEO. This role combines storytelling, visual content planning, content re-purposing, scripting, and real-time shoot execution. It is ideal for someone who thrives in a fast-paced, creative environment and understands the power of authentic, purpose-driven content.
?

Key Responsibilities

:

? Instagram Management

Oversee the Founder/CEO's official Instagram account - including content planning, scheduling, publishing, and engagement.

? Content Re-purposing

Revisit and transform previously published content (reels, videos, IGTVs) into fresh, engaging formats such as carousels, stories, and shorts.

? Research & Trend Analysis (Major Focus)

Stay up to date with platform trends, industry developments, and content strategies that can enhance reach and positioning.

? Script Formation (Major Focus)

Write compelling, on-brand scripts for short-form videos, thought-leadership content, interviews, and personal storytelling.

? Raw, Real-Time Shoot Coordination

Plan and execute on-the-go, real-time shoots of the Founder/CEO -- capturing spontaneous moments, authentic voice, and behind-the-scenes stories.

? Video Editing Coordination

Liaise with editors to ensure timely delivery of high-quality, brand-aligned video content.

? Content Calendar & Marketing

Design and manage a consistent monthly content calendar that aligns with personal branding and business goals.

? Performance Analysis

Track content engagement and make data-backed decisions to refine strategy and grow digital impact.
?

Requirements:

Bachelor's degree in Mass Communication, Digital Media, Fashion Marketing, or a related field. 1-3 years of experience in content strategy, digital storytelling, or influences/personal brand management. Excellent skills in content research, scripting, and narrative building. Familiarity with Instagram reels, captions, and engagement strategies. Basic video shooting & editing coordination experience. Highly organized, resourceful, and able to work in a dynamic, fast-paced environment.
?

Preferred Skills:

Canva, CapCut, InShot, or similar reel editing tools Instagram Insights, Meta Business Suite Understanding of fashion, lifestyle, or entrepreneurial branding is a strong advantage.
?

Work Location:

Location

: Vikhroli (Work from office only)

Working Days

: Monday to Saturday (6 days)

Working Hours

: 9:00 am - 6:00 pm

?

Salary

:

Based on experience and skill set

(Performance-based incentives may apply)

Job Type: Full-time

Pay: ₹900,000.00 - ₹1,200,000.00 per year

Benefits:

Flexible schedule
Education:

Diploma (Required)
Experience:

Content strategy: 5 years (Required)
Work Location: In person