Job Description

About the Role

GIBS Business School, Bangalore, is seeking a

visionary Brand & Content Manager

who can

strengthen brand perception through powerful content and innovative video marketing.

The ideal candidate will have

5+ years of experience in content creation, video branding, PR, and stakeholder communication

. This role demands a

hands-on leader who can not only manage but also ideate and produce impactful video content

that showcases GIBS as a premier B-School.

Key Responsibilities

1. Brand Perception & Stakeholder Engagement

Build and elevate

GIBS's reputation

among students, alumni, parents, stakeholders, and industry leaders. Develop strategic communication that highlights the college's vision, achievements, and industry relevance.

2. Video Branding & Creative Content Development

Introduce

fresh creative ideas

for video campaigns, storytelling formats, and digital series.

Ideate, create, and deliver innovative video content

(student stories, faculty insights, campus life, success stories, event highlights, reels). Lead the

video branding strategy

to position GIBS as a thought leader in education. Review, edit, and finalize all video and content deliverables to ensure high quality and brand alignment.

3. Digital & Social Media Strategy

Drive

social media growth

with innovative video-led campaigns and storytelling. Manage the digital presence of GIBS across

LinkedIn, Instagram, YouTube, and Facebook.

Use analytics and insights to refine campaigns for engagement and visibility.

4. PR, Media & Event Communication

Oversee

PR campaigns, media relations, and external communication

for brand visibility.

Host

and co-produce

IRE Talks, podcasts, and signature GIBS events.

Collaborate with influencers, media houses, and partners for wider reach.

5. Resource & Team Leadership

Lead and manage creative teams, freelancers, and agencies to execute campaigns. Foster a

culture of innovation and experimentation

in content creation.

Qualifications & Experience

Bachelor's/Master's in Marketing, Communications, Media, or related field.

5+ years of experience

in content creation, video marketing, and brand management. Strong expertise in

video production, editing, and digital storytelling.

Proven record of

creative content innovation

for branding. Excellent communication, leadership, and presentation skills. * Prior experience in

hosting/moderating events, podcasts, or thought-leadership sessions

is a plus.