Job Description

Location - MumbaiQualification - Post Graduate in Marketing (Pref. MICA, NMIMS, equivalent courses)Experience - 8 to 10 yearsMatchlog is passionate about solving the problems for enablers of mobility in the container supply chain right from the driver, helper, transporter/ asset owner, to the loading/ unloading team at plants and factories. If you have worked and have a mindset to be innovative to attract, retain, develop, and grow business and financial inclusion for the above stakeholders we are looking to bring people like you to our team We are a purpose-driven brand, and we seek individuals with experience in brand management in the logistics business for our brand communication position.: -

• Develop and execute an effective Marketing, Social Media, and public relations strategy to meet the business objectives within schedule and budget.

• Establish a media relations strategy, seeking high-level placements in print, broadcast, and online media. Leverage existing media relationships and cultivate new contacts within industry media.

• Concept, write and publish press releases, newsletters, ads, blogs, and other digital and print materials that resonate with the Company's target market.

• Develop a cohesive strategy for and between the Company website, social media, and other digital resources and media. * Keep the Company website vital through constantly fresh and current content and design.

• Use marketplace insights to develop written and visual content that engages customers and prospects.

• Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice.

• Respond to messages, comments, and mentions on all platforms.

• Manage media inquiries and interview requests.

• Collaborate with sales professionals, external vendors, and industry experts to produce relevant content that meets the needs of both internal audiences and external customers and prospects.

• Conduct periodic competitive audits.

• Maintain an understanding of industry trends affecting customers and make appropriate recommendations regarding the communication strategy surrounding them.

• Assist with event planning, including working with vendors, event coordinators, and design teams for on-site collateral.

• Prepare an annual tactic plan, utilizing department and company strategies to guide and focus ideas.

And a monthly status update to communicate and document progressJob Specification: -

• Proven working experience as Brand Manager/ Marketing Manager

• Proven ability to develop brand and marketing strategies and communicate recommendations to executives

• Experience in identifying target audiences and devising effective campaigns

• Excellent understanding of the full marketing mix

• Strong analytical skills partnered with a creative mind

• Data-driven thinking and an affinity for numbers

• Outstanding communication skills

• Up-to-date with the latest trends and marketing best practices in the industry.

Matchlog is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and respected at work Matchlog is a multi-modal marketplace with the power of triangulation and a cargo network that helps domestic and Exim cargo owners in the first mile and last delivery. Matchlog is building highly scalable tech products in the logistics and supply chain domain with an aim to make the operations more efficient and sustainable thereby having a direct positive impact on the environment.LinkedIn Profile: https://www.linkedin.com/company/matchlog-solutions-pvt-ltd/mycompany/Company Website: https://matchlog.delivery/Job Type: Full-time