Job Description

We are seeking Brand Communication & Editorial Lead to join our team. This role will supervise all brand content from written word and product storytelling to public relations, media presence, and cultural activations. As part of the brand's core team, you will also represent the company key events, collaborations, and select public engagements, helping to shape how the brand is perceived by the wider world.
The Role
Key Responsibilities :

• Develop and oversee all editorial content: collection narratives, essays, interviews, campaign copy, website and advertising copy.
• Manage and supervise in-house content writers and freelance writers to uphold consistency and depth.
• Represent the brand at key events, cultural initiatives, partner collaborations, and select media opportunities.
• Participate in conversations and engagements that further creative and cultural positioning.
• Uphold and communicate the brand's values and point of view with discretion, elegance, and clarity
• Craft press materials and brand stories for media outreach, feature placements, and founder profiles.
• Support relationships with editors, stylists, and media professionals to build a meaningful press presence.
• Work alongside leadership and external PR partners to shape public narrative.
• Conceptualise and script in-store experiences, brand activations, cultural collaborations, and installations.
• Guide messaging, visual storytelling, and communication surrounding exhibitions and launches.
• Ensure experiential alignment between product, space, and narrative
• Align communication with broader creative and commercial goals.
• Collaborate closely with product, design, retail, and leadership teams to ensure cohesion in brand presentation.
• Uphold brand integrity and discretion across all channels and external-facing initiatives.

Ideal Profile
Requirements

• Deep cultural literacy and sensitivity to language, materiality, and nuance.
• Proven experience in editorial leadership, luxury PR, or strategic brand storytelling.
• Refined writing and editing abilities -- with an aesthetic that values restraint, depth, and clarity.
• Comfortable representing the brand at key forums and events in a thoughtful, observant, and well-prepared capacity.
• Strategic thinker with the ability to execute across details, teams, and timelines.

Benefits

• Career growth & learning opportunities
• Team-building & fun work culture
• Performance bonuses as per company policy

What's on Offer?

• Opportunity to make a positive impact

Skills Required