Job Description

Job Title:

Brand Building Specialist (Designation may vary based on candidature fitment)

Work Location:

Mumbai HO

Function:

Home Care, Marketing

The role requires:

Develop an in-depth understanding of regional markets, consumers, and leading communication within the Detergent Bars Market of India. Independently analyse internal and external data to identify cluster x pack x channel level issues/opportunities and action them. Work with media teams and other stakeholders to deploy an effective media mix for Rin across traditional and new-age media platforms. Brief and create communication strategies for Rin Bars Statics x Creatives (in conjunction with CMI & Creative Agencies). Liaise with stakeholders across Finance, Supply Chain, R&D, and Procurement to lead end-to-end networks involving pricing changes, SKU launches, pack and product changes.

Primary Skills / Competencies

Strong Consumer Centricity and ability to interact and crack consumer insight Strong analytical capabilities - Proficient in Nielsen, IMRB, and Chanakya; comfortable working with large datasets. Knowledge of General Trade and Modern Trade Channels Network management & Ability to manage and influence cross-functional teams Experience liaising with Finance, Supply Chain, R&D, CD (Sales), and other partner functions; independent thinking with an owner's mindset. High bias for action, global mindset, consumer centricity, and strong project management skills.

Required Qualifications (Including Education)

Master's degree in Marketing or Business Administration * Minimum 2+ years of experience in Marketing