Job Description

Location:

Gurgaon

Experience:

2-3 years

Mandatory minimum qualification:

Bachelor's degree in marketing, English, Journalism or related field from an accredited institution.


Key Responsibility Areas (not specific to):


Epoch Elder Care is looking for a Content Writer - Brand and Marketing. This position will report to the Head of Marketing. She/he will assist with the development and management of communication and a variety of other creative and content tasks as assigned. Through this role, one gets to interact with senior members of the internal & external team, understand the industry and learn how marketing strategies are devised from the ground up.



Primary responsibilities


Create compelling and high-quality written content in specific time frames, including short and long pieces for various communication channels. Consistently compose creative and engaging content for website, digital, and social media - blogs, social media posts/ads content, articles, newsletters, press releases, announcements, etc. based on concepts and stories of Epoch. Proofread content for errors and inconsistencies. Create opinion articles for leadership team. Identify customer and industry needs, understand gaps, and develop projects based on analysis. Manage and execute ongoing projects - client speak, plaques, cards, celebrating lives. Conduct keyword research and use SEO best practices in content to increase website traffic, ensuring relevant, SEO-compliant content is uploaded. Create and manage postings and analyze Facebook, LinkedIn, YouTube, Instagram, and other digital platforms, as relevant. Work closely with different departments at Epoch to align marketing efforts and provide necessary support in terms of marketing materials and initiatives. Participate in team meetings and brainstorming sessions to generate new ideas and approaches. Create and update various sales and marketing collaterals and processes - brochures, newsletters, and presentation decks - and maintain a record of all information. Assist in Online Reputation Management, ensuring all statistics and information are updated on all online portals where Epoch is mentioned. Perform other content-related work, as assigned.

Qualifications


Bachelor's degree in Marketing, English, Journalism, or related field from an accredited institution. Minimum 2-3 years' experience in content writing and project management. Excellent communication and writing skills. Proven work experience as a Content Writer with a portfolio of published articles/content. Strong attention to detail. Gives and welcomes feedback. Ability to work with a team and independently. * Able to adapt to changing market dynamics and adjust content strategies accordingly.