Miror is India's leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we've built India's largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services.
Our app blends science and technology--offering personalized care pathways, symptom tracking, diagnostics, games, AI-powered chat, expert consultations, and more. We are proud recipients of the Innovation in Menopause Care Award at the Global Women's Health Innovation Conference 2024 and are rapidly scaling toward our $1B+ vision.
Learn more: www.miror.in
SUMMARY
Brand and E-commerce Manager with experience managing online brand presence, digital sales, and consumer engagement across D2C websites, marketplaces, and social platforms for a fast-growing FemTech brand. Strong at building brand strategy, driving online revenue, ensuring brand consistency, and translating consumer insights into high-impact marketing initiatives. Adept at working across marketing, content, design, and tech teams to scale purpose-led healthcare brands like MIROR.
CORE COMPETENCIES
Brand Strategy & Positioning
D2C & Marketplace Sales (Amazon, Website)
Online Revenue & Conversion Optimization
SEO & Website Content Strategy
Social Media & Digital Marketing
Visual Content & Creative Direction
Consumer & Market Research
Campaign Planning & Execution
Cross-functional Collaboration
Brand Analytics & Reporting
Budget & ROI Management
PROFESSIONAL EXPERIENCE
Developed and executed MIROR's brand strategy aligned with business and marketing objectives, strengthening positioning in the peri-menopause and menopause wellness space.
Managed brand sales across online platforms, including MIROR's D2C website and marketplaces, driving visibility, conversions, and repeat purchases.
Conducted consumer research and trend analysis to identify opportunities for product positioning, content themes, and brand expansion.
Partnered with marketing, design, content, product, and tech teams to plan and deliver integrated campaigns across digital channels.
Tracked brand performance and online sales metrics, analyzing traffic, conversion, engagement, and retention to inform optimisation strategies.
Planned and managed brand marketing budgets, ensuring spend efficiency across campaigns, creatives, and platform investments.
Oversaw development of brand collaterals, including digital ads, website banners, product pages, packaging visuals, social creatives, and campaign assets.
Ensured brand consistency across all touchpoints--website, marketplaces, WhatsApp community, social media, emailers, and paid media.
Led SEO initiatives including keyword research, on-page optimisation, blog content alignment, and website structure improvements to increase organic traffic.
Worked closely with creative teams on visual storytelling, including reels, videos, product imagery, and educational content to build trust and recall.
Managed and optimised social media presence, aligning content with brand tone, medical credibility, and community engagement goals.
Coordinated website development and optimisation, working with developers on UX improvements, landing pages, and conversion journeys.
Monitored industry trends, competitor activity, and regulatory sensitivity within women's health to identify risks and growth opportunities.
TOOLS & PLATFORMS
D2C Website & Marketplaces
Google Analytics, Search Console
SEO Tools (Ahrefs / SEMrush - if applicable)
Meta & Google Ads
Social Platforms (Instagram, WhatsApp, LinkedIn)
CMS & Website Tools (Shopify / WordPress)
Creative Tools (Canva, Adobe, Figma)
What We Offer
Competitive base pay + performance-based commission/bonuses
Training and ongoing product support
Career growth opportunities within MIROR
Dynamic and brand-focused working environment
Join
Miror
and be the welcoming face of a company that values compassion, innovation, and excellence!
Why Join Us?
Be part of a high-growth startup tackling a real need in women's healthcare.
Work with a passionate, purpose-driven team.
Opportunity to grow into next generation focused company roles as we scale.
Competitive salary and career progression.
To Apply:
Send your resume and cover letter to
indrani@miror.in
WhatsApp or call me - 9632446027
Job Type: Full-time
Pay: From ?1,500,000.00 per year
Benefits:
Health insurance
Provident Fund
Work Location: In person
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