Job Description

About the Role:

We are seeking an experienced

Branding Manager

to lead our end-to-end branding, advertising, and promotional initiatives for a reputed retail organization. The ideal candidate must have strong expertise in brand strategy, visual communication, campaign execution, and retail marketing, with a proven track record of elevating brand visibility and driving customer engagement.

Required Experience:

Minimum

5+ years of experience

in branding, advertising, or marketing communication.

5+ years of experience

in leading brand campaigns within retail, FMCG, lifestyle, or fashion/luxury industries.

Educational Requirements

Bachelor's degree in

Marketing, Mass Communication, Visual Communication, or related field.

MBA in Marketing (preferred).

Key Responsibilities

Develop and lead the

overall brand strategy

to strengthen brand positioning and identity Plan, execute, and monitor

advertising campaigns

(print, digital, outdoor, retail branding) Oversee creation of

marketing collaterals

, promotional content, and visual communication assets Coordinate with design teams, agencies, and vendors for campaign development and execution Drive

in-store branding activities

, including signage, displays, and promotional materials Lead seasonal and festival campaigns, ensuring timely rollout across all locations Conduct

market analysis, competitor study

, and brand performance tracking Maintain brand consistency across all customer touchpoints, both online and offline Collaborate with marketing, retail, and product teams to ensure cohesive brand messaging Monitor ROI of advertising efforts and prepare periodic brand performance reports

Required Skills

Strong knowledge of

brand management, advertising principles, and retail marketing

Expertise in campaign planning, visual communication, and creative briefing Excellent presentation, communication, and stakeholder coordination skills Proficiency in project management and marketing tools Ability to manage multiple campaigns and meet tight deadlines

Essential Qualities

Creative thinker with strong visual and brand sense High attention to detail with a professional and polished approach Strong leadership, team coordination, and decision-making abilities Enthusiastic, proactive, and adaptable to fast-paced retail environments

Additional Requirements

Willingness to travel for store branding audits, agency meetings, and campaign coordination
Job Type: Full-time

Pay: ?25,000.00 - ?30,000.00 per month

Experience:

Marketing Jewelry : 5 years (Required)
Work Location: In person