Job Description

- BookMyShow is India's biggest entertainment company. We are the go to entertainment platform for millions of transacting users who watch movies and out of home entertainment. We also produce and manage the biggest music events, live performances, sports, plays across India such as Lollapalooza, Coldplay, Ed Sheeran, Bandland, Guns N' Roses, U2, Cirque De Soleil, Indian Premier League and others.- From the wild ecstasy of Lollapalooza to the soulful strains of Coldplay, the fiery chords of Ed Sheeran, the rebellious anthems of Guns N' Roses, the celestial hymns of U2, the whimsical enchantment of Cirque du Soleil, and the roaring fervor of the Indian Premier League, we orchestrate a pantheon of experiences that dazzle the subcontinent. - Our rocket ship launched in 2007 and we are travelling at breakneck speed as we create communities and redefine the entertainment experience space in India; we are literally defining the concert economy.Your Profile:- The person will be primarily responsible for the execution and management of advertising campaigns for movies as well as for Brand campaigns. - They are responsible for setting up, managing, and optimising online advertising campaigns. - This role requires a blend of technical, analytical, and organizational skills to ensure digital ads' successful delivery and performance. - The person will also be primarily responsible for coordination with clients or agencies for all advertising campaigns both for movies and brands and will work closely with other members of the Operations Team and the Sales Team1. Set up and configure digital advertising campaigns across various ad platforms, including display, video and mobile2. Traffic ad creatives, including banners, videos, and native ads, to ensure proper delivery and tracking.3. Implement tracking tags, such as ad pixels and third-party tracking tools, to monitor ad performance and gather data4. Conduct quality checks to ensure that ads are displayed correctly, adhere to brand guidelines, and meet industry standards.5. Monitor and optimize ad campaigns for performance indicators such as click-through rates (CTR), conversion rates, and return on investment (ROI).6. Diagnose and resolve issues related to ad serving, tracking, and performance on time.7. Generate and analyze reports on ad performance, providing insights and recommendations for improvements.8. Manage ad budgets, pacing, and allocation to ensure effective spending and campaign delivery.9. Ensure ad campaigns comply with industry regulations, privacy policies, and advertising standards.10. Stay updated with the latest ad technologies, trends, and industry developments.11. Handling the entire invoicing process with the Finance departmentYour Checklist:1. Knowledge and work experience in Google Ad Manager.2. In-depth knowledge of digital advertising platforms, ad formats, and best practices.3. Familiarity with ad-serving platforms (e.g., Google Ad Manager, DoubleClick) and ad trafficking tools.4. Strong analytical and data interpretation skills for campaign optimization and performance analysis.5. Excellent communication skills to liaise with clients, vendors, and internal teams.6. Understanding the ad tech concepts, such as programmatic advertising, ad exchanges, and audience targeting.7. Basic Knowledge of MS Excel.8. Excellent organizational and time management skills. (ref:updazz.com)