The Blogger is responsible for creating engaging, high-quality written content that attracts readers, improves website traffic, and supports brand growth. The role involves researching industry-related topics, developing original articles, optimizing content for SEO, and managing posts across various digital platforms.
Key Responsibilities:
Research industry-related topics and current trends to generate content ideas.
Write, edit, and publish blog posts that align with the company's brand voice and goals.
Optimize content using SEO best practices (keywords, internal linking, meta tags, etc.).
Create compelling headlines and introductions to attract reader attention.
Proofread and edit articles before publication.
Collaborate with the design and marketing teams to include visuals, infographics, and social media integration.
Promote content through social media and online channels to increase engagement and readership.
Monitor blog performance using analytics tools (Google Analytics, Search Console, etc.) and suggest improvements.
Stay updated with content marketing trends, audience preferences, and SEO updates.
Manage the content calendar and ensure timely delivery of posts.
Qualifications and Skills:
Bachelor's degree in English, Journalism, Marketing, Communications, or related field.
Proven experience as a blogger, content writer, or copywriter.
Strong writing, editing, and storytelling skills.
Basic understanding of SEO, keyword research, and digital marketing.
Familiarity with CMS platforms (WordPress preferred).
Ability to work independently and meet deadlines.
Creative mindset with attention to detail.
Preferred Skills (Optional):
Knowledge of graphic tools like Canva or Adobe Photoshop.
Experience with social media marketing.
Understanding of affiliate marketing or influencer collaboration.
Work Environment:
Office-based or remote, depending on company policy.
Collaboration with marketing, design, and SEO teams.
Job Type: Full-time
Pay: ₹10,000.00 - ₹15,000.00 per month
Benefits:
Flexible schedule
Work Location: In person
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