Job Description

DescriptionPosition at GroupM NexusBI Senior Analyst, GroupM India Offshoring Team, IndiaAbout the Team:We create the data products & technology that make advertising work better for people.Data is the fuel that powers growth. The companies who best leverage data are creating unbeatable advantages over their competitors while simultaneously connecting with customers more effectively.Our goal is to help future-focused businesses use their data in ways that meet savvy customers' expectations while building trust and understanding.We are over 700 data scientists and strategists, technologists, and product gurus. You'll find us in over 17 markets around the world. We offer a modular product suite, empowering marketers to drive sustainable, data-enabled growth.About the Role:This role is part of the Global Analytics team for a large technology client. The focus of the role is supporting the analysis of the Global Lead Gen program, helping develop reporting on the effectiveness of the activations across different markets and analysis on audience selection. You will work closely with both our EMEA-based team who are responsible for developing the Global Lead Gen strategy and execution and with the Client Global Lead Gen team. You will support both through the development of reports and analysis of Lead Gen data on a regular basis, helping identify areas of opportunity to improve the effectiveness of the tactics as well as having access to some of the client systems to work with them on audience analysis and targeting selection.Your Impact:xe2x97x8f Responsible for data collection, manipulation and analysis of clients' Lead Gen campaignsxe2x97x8f Collaborate with internal stakeholders to help inform media optimizationsxe2x97x8f Work with the clients to develop audience targeting strategy and analyze audience trends and growth areas.xe2x97x8f Act as primary day-to-day contact on insights and analytics to digital and traditional media managers and clientsxe2x97x8f Analyze data and generate graphics and insights for use in client presentations.xe2x97x8f Manage the retrieving, compiling, and formatting large volumes of dataxe2x97x8f Manage project timelines and deliverable schedules and share concerns about deliverables, timelines, and issues with project managers and directorsYour Knowledge & Abilities:xe2x97x8f Strong analytical abilities and quantitative skillsxe2x97x8f Ability to multi-task, work successfully with teams, and work under pressurexe2x97x8f Advanced Excel skills and experience with Google Analytics or Adobe Analyticsxe2x97x8f Data Visualization experience (Tableau, Power BI, Looker Studio, etc.) strongly preferredxe2x97x8f Must take initiative and create opportunitiesxe2x97x8f Must be able to work on large analytical projectsxe2x97x8f Knowledge of visual techniques for data analysis and presentationxe2x97x8f Demonstrated critical thinking and problem-solving abilitiesYour Qualifications:xe2x97x8f B.S. degree or higher in quantitative fieldxe2x97x8f 2+ years of relevant work experienceMore about GroupM:GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.Discover more about GroupM at
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Follow GroupM on LinkedIn - /More about GroupM India Offshoring Team:GroupM India Offshoring Team is the industry's largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM's agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world's leading advertisers.About India:2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce, and mobile payments, resulting in disruption on an unimaginable scale.At GroupM India, there's never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.#LI-Offshore